Vice President of Brand

Overview

The Vice President of Membership, Marketing & Mission Advancement is a key member of the YMCA of Pueblo’s executive leadership team, responsible for driving membership growth, deepening member engagement, and advancing philanthropic support through strategic marketing, communications, and annual giving initiatives. This leader integrates the YMCA’s brand promise into all aspects of membership experience, marketing strategy, and community fundraising—ensuring alignment with the organization’s mission and strategic goals.

The position fosters a culture of belonging, philanthropy, and engagement across staff, volunteers, and members, positioning the Y as a leading nonprofit in the region for youth development, healthy living, and social responsibility.

Membership Leadership

• Oversee all aspects of membership operations, retention, and engagement strategies to ensure exceptional member experiences and sustainable growth.
• Lead and mentor membership teams to achieve annual targets for recruitment, conversion, and retention.
• Utilize data analytics and CRM tools to monitor trends, identify opportunities, and guide decisions that drive member satisfaction and loyalty.
• Develop pricing strategies, promotions, and programs aligned with community needs and YMCA values.
• Partner with program leadership to ensure seamless member integration across departments.

Marketing & Communications

• Develop and execute comprehensive, multi-channel marketing and communications strategies that enhance the YMCA’s visibility, reputation, and impact.
• Lead digital and traditional marketing campaigns to drive brand awareness, membership acquisition, and donor engagement.
• Oversee creative and communication services including social media, website, publications, email marketing, and public relations.
• Serve as the organization’s brand steward—ensuring consistency of message, imagery, and mission across all communications.
• Manage marketing budgets and external vendors to maximize ROI and storytelling impact.

Annual Campaign & Fund Development

• Provide strategic and operational leadership for the YMCA’s Annual Campaign, ensuring ambitious yet achievable goals are met or exceeded.
• Recruit, train, and inspire volunteers and staff to serve as effective campaigners and ambassadors for the Y’s mission.
• Cultivate relationships with donors, sponsors, and community partners to strengthen philanthropic engagement.
• Ensure donor stewardship practices are timely, personal, and mission-centered, utilizing CRM systems for accurate tracking and reporting.
• Partner with leadership on corporate sponsor ships, grants, and community fundraising events that drive mission advancement and financial sustainability.

Leadership & Collaboration

• Serve as an active member of the Senior Leadership Team, contributing to strategic planning and organization-wide initiatives.
• Build and nurture collaborative relationships across departments to align marketing, membership, and development efforts.
• Foster a culture of innovation, accountability, and mission alignment among staff and volunteers.
• Represent the YMCA at community events, media engagements, and public functions to strengthen the organization’s influence and partnerships.

• Bachelor’s degree in marketing, communications, nonprofit management, business, or related field (Master’s preferred).
• Minimum 7–10 years of progressively responsible leadership experience in membership, marketing, fundraising, or nonprofit management.
• Demonstrated success in leading annual campaigns, managing teams, and implementing data-driven marketing and engagement strategies.
• Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment.
• Excellent communication and interpersonal skills; ability to inspire staff, volunteers, and community partners.
• Strong analytical and organizational abilities, with experience using CRM and marketing platforms (e.g., Daxko, Engage, Salesforce).
• Knowledge of YMCA mission and values preferred; bilingual English/Spanish a plus.

• Free YMCA Staff Membership
• Program discounts
• Employee Assistance Program
• Generous retirement benefits - 12% after…