Manager, Marketing Communication

Location: Littleton

Requisition : 34651

At Terumo Blood and Cell Technologies, our 8,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB SUMMARY

We are seeking a dynamic and strategic Marketing Communications Manager to drive content engagement, customer experience and brand visibility across multiple channels for a product portfolio across Cell and Gene Therapy and Therapeutic Apheresis solutions. This role will be responsible for planning, executing, and optimizing integrated marketing communications strategies and campaigns that educate Terumo BCT GTI customers, support global and regional commercial teams, and strengthen our position as a leader in medical technology.

This is a global role, preference will be given to candidates located at one of our global headquarters (Lakewood, CO or Zaventem, Belgium) with 3 days in office expectation; exceptional remote and hybrid candidates will be considered if qualified.

ESSENTIAL DUTIES

Digital Campaigns & Advertising

• In collaboration with Global Corporate Communications, lead the development and execution of organic and paid digital campaigns across social media, programmatic display, and other relevant channels.
• Build engaging, compliant campaign content (web, social, video, sales enablement tools) to drive awareness, grow interest and strengthen brand reputation.
• Optimize campaigns for maximum reach, engagement, and lead generation, tracking key performance metrics (e.g., impressions, clicks, site visits).

Email & Marketing Automation

• Develop targeted email campaigns to engage GTI customers with relevant educational and promotional content.
• Manage performance analytics including open rates, CTR, and conversions to continuously improve campaign effectiveness.

Content, Communications & Creative Development

• Partner with cross-functional teams to develop high-quality, compliant digital content including web, social, video, and sales enablement tools.
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives.
• Manage external agencies and vendors to ensure on budget, timely delivery of creative assets, high-quality and compliant output, with adherence to brand standards.
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy.

Congresses, KOL & Professional Engagement (Digital)

• Support the design and delivery of events such as congresses, trade shows and webinars.
• Collaborate with biotech/pharma/medical experts and KOLs to create educational content and strengthen thought leadership.

Cross-Functional Support and Collaboration

• Build and deliver digital toolkits, training, and resources to enable commercial teams to effectively execute marketing programs.
• Champion best practices in digital marketing and marketing communications within the organization.
• Partner with Brand & Creative, Global Marketing Communications, PR & Social Media, Medical Affairs, Government Affairs, and Commercial Excellence to synchronize messaging and amplify impact.
• Ensure all communications remain compliant with regulatory and industry standards while maintaining customer-centric innovation.

Analytics & Optimization

• Define KPIs for digital campaigns and communications, regularly track performance, and provide insights to inform strategic…