VP General Manager Motion Safety

The Role

Vice President / General Manager for Motion Safety Group ()

The Motion Safety Group, under the brand Checkers, offers a variety of vehicle and motion safety equipment including wheel chocks, warning whips, barricade lights, industrial beacons and strobes, parking lot safety solutions, vehicle identification signs, and composite cribbing. Vehicle and motion safety products from Checkers’ products are manufactured with high-quality material and feature innovative designs that make them ideal for creating a safe working environment.

The Vice President /General Manager for Motion Safety plays a pivotal role in overseeing and managing various aspects of the company's commercial operations developing and executing strategies for profitable growth and margin expansion. This role will be responsible for a $65 million revenue business with 160 total employees split between a field sales force and two manufacturing locations:
Broomfield, CO and Titusville, PA. The GM will lead the business and supporting functions to achieve their annual operating plans (AOP) as well as execute on their strategic plans for growth by driving commercial/sales strategy, product management, new product development, engineering, and marketing, with matrix responsibilities for manufacturing strategy and sites (which direct report into Chief Operating Officer). This person will drive a talent and performance driven culture to exceed business results.

The GM is responsible for the overall financial, sales, and operational performance of the business. The successful candidate will be tasked to set a vision and a strategy and be able to articulate that vision and strategy throughout the organization and effectively rally the business around it. The new GM must be “forward thinking,” while equally operationally engaged in a manner that helps the team build and accomplish its goals.

The ideal candidate will be a business transformation leader with a proven ability to identify opportunities within a manufacturing business and implement measurable improvements.

• Provide the vision and leadership to everyone in the organization to foster a team-oriented environment, assuring the continued implementation of strategies to achieve long-term operating improvement.
• Develop the core capabilities of the company by succession planning through systematic acquisition of top talents and people development to serve today’s customer needs and prepare for future growth.
• Drive the growth and business development strategy/execution to identify emerging business opportunities aggressively penetrating undeveloped markets and gaining marketplace share in existing markets.
• Establish annual business plan and ensure business execution to meet or exceed annual revenue and EBITDA targets.

• Direct the development and implementation of sales and service plans to drive the achievement of operating and financial plans and objectives for the Checkers Motion Safety business unit.
• Provide leadership and support to improve market share and increase sales through all channels of distribution for the Company’s products.
• Evaluate the demand in the market to determine the key assets necessary and how to successfully supplement the existing assets.

• Drive substantial operational improvements and cost-out results through strategic initiatives, lean manufacturing processes, and VA/VE engineering.
• Ensure that an appropriate product differentiation roadmap is in place and being executed to exploit current and anticipated market opportunities.

• Achieve the highest levels of customer satisfaction by meeting or exceeding performance, delivery, quality, service, and value expectations.

Key Priorities for the first 6-12 months:

The first 12 months the new GM will need to become grounded in the business but must get off to a fast start. Key priorities requiring the GM’s leadership and attention include:

• Develop a product differentiation strategy which will enable brand loyalty among customers.
• Review and develop a manufacturing strategy that will enable…