Sales Director

Overview

Responsible for planning, directing, and evaluating all marketing, sales, leasing, and admission processes related to the Community needs. Develops, implements, and adjusts accordingly, sales and marketing strategies to meet budgeted occupancy and sales goals. In addition, is responsible for ensuring a cohesive sales and marketing team at the Community level and in compliance with the Company’s marketing vision. Responsible for the supervision of direct reports as identified in the Sales and Marketing structure of each community.

• Works in close collaboration with Executive Director and VP of Sales/Marketing to achieve budgeted occupancy goals.
• Responsible for meeting established individual and team goals for outbound calls, tours, deposits, move-ins, and outreach.
• Receives calls and inquiries from prospective residents, families, and advisors; provides information, answers questions, overcomes objections and drives the sales process to drive prospect commitment.
• Ensures timely data entry and upkeep of CRM data entry to ensure CRM Dashboard reporting is accurate and up to date.
• Oversees customer contact documentation for each prospect. Oversees process of qualifying each prospect for level of interest and urgency. Assess prospect eligibility with regards to community acceptance criteria.
• Creates, oversees execution, and appropriately adjusts community sales and marketing plan. Analyzes data on purchasing power, buying habits and preferences of prospective clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing market conditions. Works with VP of Sales/Marketing for advertising and collateral needs/updates.
• Oversees visual and oral sales presentations. Develops, schedules, implements, and evaluates the outreach presentations and special events.
• Works with managing organization and third-party support vendors on advertising and marketing materials.
• Monitors and manages the budget of the department to adhere with budgetary guidelines.
• In compliance with the Company’s policies, is responsible for interviewing, hiring, developing, supervising, and following the Company’s performance management policy with direct reporting staff.
• Responsible for developing and implementing a strong outreach and referral generation program based on neighborhood specific occupancy and business needs.
• Other duties as assigned.

• Bachelor’s Degree required, preferably in Marketing, Public Relations, or Communications
• 3-5 years’ experience at a senior marketing, advertising, or communications level preferred
• Proven sales, leasing, promotion, or public relations required
• Proficient in Microsoft Office and experience in CRMs desired
• Proven ability to manage staff according to Company’s policies and guidelines
• Knowledge of managing a budget
• Must have excellent written and verbal communication skills
• Must be able to read, write and speak the English language
• Must possess excellent customer service skills
• Must be comfortable with social media venues such as Facebook, Instagram, and Linked In

• Sits, stands, bends, and moves intermittently during working hours
• Is subject to frequent interruptionts
• Interacts with donors, families, volunteers, residents, and numerous other staff members

The employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.