Director, Adcetris HCP and Lifecycle Strategy Lead

ROLE SUMMARY

At Pfizer, our vision is a world where people with cancer live better and longer lives. Together with the Hematology-Oncology community, we are dedicated to making meaningful change for people living with blood cancers.

Pfizer has over a decade of experience in Hematology-Oncology, with nine approved medicines available in over 80 countries in 18 indications that have reached over 239,000 patients worldwide. Our medicines treat the main types of blood cancers, including MM, chronic and acute leukemias, and lymphomas, spanning all three of our core scientific modalities: antibody-drug conjugates (ADCs), bispecific antibodies, and small molecules.

Our long-standing relationships with the blood cancer community are imperative to our work. We partner with organizations around the world to better understand and support the unique needs of patients living with blood cancers. Our collaborations with patients shape our work and enable us to optimize access to care in the communities we serve.

ADCETRIS is a foundational Hematology/Oncology brand with eight approved indications across both B‑cell and T‑cell lymphomas. The Adcetris HCP and Lifecycle Strategy Lead will join a highly talented marketing team to drive lifecycle management strategies for Adcetris. This individual is accountable for:

• Overall Adcetris HCP marketing strategies across marketing verticals, offering strategic advisory and leadership of resources, messaging, segmentation, and investments.

• Oversight of Adcetris HCP marketing strategy, consulting promo, P2P and omnichannel HCP marketing to ensure alignment with strategy.

• Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging.

• Lead US lifecycle management and GTN strategies working closely with the Adcetris cross-functional teams.

The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success and leadership in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics.

This position will report to the Sr Director, US Adcetris Marketing Team Lead within US Oncology.

HCP Marketing

• Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.

• Lead Adcetris campaign and core messaging development, as well as Adcetris evolution, depending on changing market / competitor dynamics.

• Provide day-to-day oversight of the HCP marketing activities across 3 other Adcetris HCP marketers and MRPs / Fellows when there is one assigned to Adcetris, mentoring and helping to develop teammates across the HCP marketing team.

• Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution.

• Lead field-force related deployment decisions in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for Adcetris, dashboards, and insights tools.

• Work with Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force.

• Work with Adcetris Key Accounts Marketer on GPO promotional strategy and tactics.

• Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.

• Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.

• Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.

• Guide end‑to‑end strategic development of sales force training materials and programs in collaboration with the sales training…