Vice President, US Market Access Marketing

Vice President, US Market Access Marketing

• Locations:
  United States - Pennsylvania - Collegeville;
  United States - New York - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

This role leads the Access Marketing group within the greater US Market Access (USMA) organization that supports Pfizer’s U.S. Pharmaceutics business which is accountable for driving approximately ~60B dollars of Pfizer’s revenue. USMA Marketing is a multi-functional team responsible for developing and executing best-in-class market access strategies to ensure access for Pfizer’s products as well as being accountable for innovative strategic partnerships with Payer customers.

USMA Marketing consists of multiple teams focused on four key areas: (1) developing and executing specific brand access strategies for pipeline/ pre-launch and launch assets (2) building tools and resources to communicate value and enable high impact for healthcare decision makers (3) creating customer plans and strategies to develop market insights and align Pfizer objectives with those of our customers and (4) executing strategic initiatives with large payer customers that deliver value and thus help win access for Pfizer products.

In addition to other leads, there are five Access Leads in USMA-Marketing reporting to the VP. These leaders act as Senior Business Partners to the Commercial Business Units (BU’s) and also lead teams of experienced market access professionals supporting inline and pre-approval assets. The Payer Marketing colleagues on these teams leverage marketing tools and techniques to enable strong engagement with customers including a compelling value narrative (Payer Value Proposition).

The position requires a strong grasp of Pfizer’s business, Pfizer Products, the U.S. healthcare and policy environment, and Marketing tools and techniques. The role requires strategic, innovative and analytic thinking with a high degree of financial and business acumen. The incumbent should have experience developing and executing Brand and franchise strategies as well as working with large Payer customers, with demonstrated ability to work with Senior leaders, key stakeholders and customers.

A close partnership with many Pfizer functional areas including, USMA Functional team, US Commercial Brand Teams, Global Access and Value (GAV) functions, the US Leadership team, Global Marketing, External Affairs, Legal, Medical Affairs, Policy, Digital and Finance is required. In addition, this position must be able to effectively represent Pfizer externally with key stakeholders and internally at the most senior levels including Pfizer’s Executive Leadership Team.

The Vice President, US Market Access Marketing is accountable for achieving business critical objectives and OP Plan financial and Access targets across US Biopharma.

In addition, this position:

• Leads leaders to motivate and inspire a cross functional, multi-disciplinary team of ~40 colleagues to deliver high levels of performance.
• Leverages understanding/knowledge of the U.S. Healthcare System to develop, implement and execute innovative strategies that create, maintain and expand market access and drive differentiation and performance of Pfizer’s products.
• Ensures development of strong access operating plans and strategies aligned with Brand goals. Accountable for helping to develop, align and attain OPPLAN access and GTN targets for priority products.
• Builds and maintains productive, collaborative relationships with key senior level stakeholders, including Division Presidents and the Executive Leadership Team.
• Works closely with the all USMA functional teams to ensure effective cascade of strategies, messages, tactics and training to maximize customer engagement on the…