Director, US Lyme Organized Customer Lead

** ROLE SUMMARY
** Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. This role will be accountable to shape and drive the strategy for providing protection against Lyme disease in the US.Lyme

disease is a systemic infection caused by
* Borrelia burgdorferi
* bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector-borne illness in the Northern Hemisphere. Early symptoms of Lyme disease (such as a gradually expanding erythematous rash called erythema migrans or other nonspecific symptoms like fatigue, fever, headache, mild stiff neck, muscle and joint pains) are often overlooked or misinterpreted. Left untreated, the disease can disseminate and cause more serious chronic complications affecting the skin, joints (arthritis), heart (carditis) or nervous system.

Preventive measures for Lyme disease are limited by their effectiveness and compliance (e.g., insect repellent, removing ticks promptly and reducing tick habitat) and no vaccine is currently available. The medical need for vaccination against Lyme disease is steadily increasing as the geographic footprint of the disease widens.

LB6V (formerly known as VLA-15) is currently undergoing Phase 3 development for the prevention of Lyme Disease in individuals 5 years of age and older.

With expected FDA approval in 1H 2027, a US marketing team for LB6V is being formed to advance key pre-launch work streams.

Reporting to the Senior Director, US Lyme Brand Lead, the US Lyme Organized Customer Lead will play a pivotal strategic and tactical leadership role, working in close collaboration with the Account Management team to successfully launch LBV6 and drive uptake within large, organized customers by delivering solutions that help these customers prioritize Lyme disease education and optimize Lyme vaccine implementation and operationalization to their patients and members in high-incidence areas.

This colleague must be able to apply a thorough understanding of private and public health systems, and payer segments to align business priorities that can help improve Lyme disease education, along with awareness and intention to prevent Lyme through immunization in eligible adult and pediatric populations.

This role is a unique opportunity todemonstratestrong cross-functional leadership, as well as launch excellence and US marketing business acumen, driven by strong understanding of functional areas of expertise andinterdependencies.
** RESPONSIBILITIES
* ** Lead organized customer channel strategies for Lyme and mobilize organization to support launch and pull-through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.
* Evolve brand access launch strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of Lyme in an increasingly crowded vaccine space for pediatric and adult patients.
* Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve launch goals.
* Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.
* Provide leadership to Account Management Team to support prioritization and operationalization of Lyme education and Lyme prevention modalities, including vaccination (pending regulatory approval), in health systems within Pfizer’s vaccine portfolio.
* Collaborate closely with the Lyme HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverables
* Ensure maximal coverage across allpayersat launch (CMS, Commercial, Medicaid/VFC);
Lead cost and coverage resourcing and messaging for all customer-facing colleagues, and mitigation of any access specific challenges in coordination with US Market Access.
* Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.
* Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brandobjectiveswithin channels.
* Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.
* Lead Organized Customer/Access business planning deliverables,i.e., operating plan, tactical plan, leadership reports/presentations.
** BASIC QUALIFICATIONS
*** Bachelor's and 8+ years of experience, OR Master's and 7+ years of…