Marketing Coordinator

Description

Southern Michigan Bank & Trust, established in 1872, is a staple in the communities we serve with a mission to be a trusted partner working for the betterment of our communities. Our commitment to core values holds our employees to a higher standard. Our core values are integrity, accountability, passion, and collaboration.

Coordinates projects and activities for marketing products, services, and bank-sponsored events by performing the following duties, and all other duties and responsibilities as assigned by the Marketing Manager.

• Plan, manage, and track multiple marketing projects concurrently, working independently and as part of a cross‑functional team to ensure timely and accurate completion of deliverables.
• Coordinate the development, ordering, inventory control, and distribution of printed marketing materials to all branch locations.
• Participate in departmental planning, brainstorming, and weekly status meetings to support marketing strategy and execution.
• Represent the Marketing Department in meetings with vendors and prospective partners, including leading discussions as assigned and providing coverage in the absence of the Marketing Manager.
• Coordinate and manage the Marketing Department’s responsibilities related to New Employee Orientation (NEO), ensuring timely preparation and delivery of materials and resources.
• Serve as a liaison between vendors, sponsors, and branch staff to coordinate logistics and materials for bank-sponsored events and community initiatives.
• Research and evaluate one-time donation items and branded materials in support of community fundraisers and special events.
• Provide operations support for internal bank events, including preparation, setup, execution, and teardown.
• Maintain accurate and organized inventory records for marketing materials and print items, including those produced by third‑party vendors.
• Design and produce a wide range of marketing collateral, including advertisements, signage, brochures, flyers, handouts, digital graphics, and other branded materials in support of bank initiatives.
• Translate marketing objectives and brand standards into visually compelling designs that align with the bank’s identity and messaging.
• Collaborate as part of the Marketing Team to develop creative solutions in support of campaigns, promotions, product launches, and community outreach efforts.
• Prepare final production‑ready files and coordinate with print and digital vendors to ensure quality, accuracy, and adherence to specifications.
• Maintain and organize digital design assets and templates to ensure consistency and efficiency across marketing materials.
• Assist with content updates, maintenance, and quality control for the Bank’s public website and Southern Connect, the bank‑wide intranet platform.
• Manage employee related intranet content, including uploading new employee photographs, biographies, and organizational updates.
• Monitor, manage, and assist with the resolution of Southern Connect service tickets in accordance with established processes and timelines.
• Support ongoing maintenance and content updates for the bank’s social media platforms, as assigned.
• Maintain inventory levels and process orders for office and printing supplies through Southern Connect.
• Provide professional assistance to customers, vendors, and employees who visit or contact the Marketing Department.

None

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and maintain confidentiality and professionalism. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in a related field, five years of related experience, or an equivalent combination of education and experience.
• Above average written and oral communication skills.
• Computer skills including Microsoft Office (Word, Excel, PowerPoint).
• Advanced computer skills preferred but not required, including Canva and Adobe Creative Suite.

This position requires dealing with…