Marketing Manager – Retail

One of the leading sweets and snacks retail brands with a pan India presence is looking for a Marketing Manager.

Role Overview :

· Lead planning and execution of brand visibility, in store promotions, merchandising, and customer engagement initiatives

· Drive offline campaigns and events in collaboration with the sales team

· Manage vendors and partners for packaging, POSM, and media releases

· Ensure consistent on ground brand experience across all retail touchpoints

· Track and improve store level marketing effectiveness and ROI

Key Responsibilities

· Plan and execute trade marketing calendars and retail activations

· Work closely with sales teams to drive footfall and conversions

· Oversee visual merchandising standards and execution quality

· Coordinate with external partners for production and branding deliverables

· Monitor competition and identify local market opportunities

Skills Required

· Strong understanding of retail and trade marketing, FMCG preferred

· Working knowledge of digital and social media integration

· Good communication and stakeholder management skills

· Creative, solution oriented mindset

· Strong ownership and execution discipline

Experience

· 5+ years in trade or retail marketing, FMCG or retail background preferred

Reporting

· Direct reporting to management