Senior UI​/UX Designer

About the Role
We are seeking a  Senior UI/UX Designer  who combines  expert CRM domain knowledge  with  strong UX research and design capabilities .
You will lead the design of our  next-generation AI First CRM and workflow automation platform , shaping how users visualize, manage, and automate business processes.
This role is ideal for a designer who understands both  enterprise product experience  and  user empathy  — crafting data-driven, intuitive, and visually elegant interfaces.

Key Responsibilities
Lead the end-to-end design process  for CRM and workflow modules — from user research to final UI delivery.
Conduct  UX research, user interviews, journey mapping, and usability testing  to deeply understand user needs and pain points.
Translate business workflows and CRM logic into  intuitive, efficient, and modern UI/UX flows .
Define and evolve the  design system , ensuring visual consistency across all modules.
Design  data-intensive dashboards, automation builders, and AI-driven insights  with clarity and simplicity.
Collaborate with product, backend, and AI teams to ensure design feasibility and alignment.
Champion a  user-centered design culture  within the organization.
Stay ahead of design trends in  CRM, low-code, and AI-assisted user experiences .
Familiarity with React

JS Front end technology to ensure design feasibility.

Technical & Design Expertise
Design & UX Research
Expertise in  user research, personas, journey mapping, and usability testing .
Strong understanding of  information architecture, interaction design, and accessibility principles .
Proficient in  Figma  with experience building scalable design systems.
Capable of producing  clickable prototypes , conducting user validation sessions, and iterating rapidly.
Understanding of  data visualization ,  workflow modeling , and  contextual user interfaces .
CRM Domain Expertise
Deep understanding of  CRM user journeys , including:
Lead & Contact Management
Deal & Opportunity Pipelines
Activities, Notes, and Follow-ups
Workflow Automations
Reports & Analytics
Role-based Dashboards & Permissions
Prior experience designing  CRM or ERP systems .
Knowledge of  sales processes, marketing funnels, and service modules  from a UX perspective.
Ability to simplify  complex B2B workflows  into frictionless user experiences.

Soft Skills
Strong  analytical and storytelling skills  — able to translate research into actionable design insights.
Excellent communication — comfortable engaging with CXOs, PMs, and developers.
Strategic thinking: design with a focus on  user goals and business outcomes .
Collaborative mindset — mentors juniors and contributes to organizational design culture.

Experience
6–8 years  in UI/UX design for complex SaaS, CRM, or enterprise applications.
Proven experience conducting  end-to-end UX research and usability testing .
Strong portfolio demonstrating  CRM or automation platform design .

Tools & Environment
Figma and UX research tools (Maze, Lookback, Optimal Workshop)
Familiarity with ticketing tools and front-end React

JS technology for design feasibility.

Location
Coimbatore /Chennai