Digital Marketing Executive

Job Description:

Digital Marketing Executive (Coimbatore)

We are seeking a dynamic Digital Marketing Executive to manage and scale our You Tube and Whats App ecosystems. This role is designed for a digital storyteller who excels at building online communities and driving brand engagement. You will be responsible for end-to-end content production, platform optimization, and fostering a loyal, interactive audience.

Responsibilities:
Strategic Growth:
Develop and implement data-driven roadmaps to increase You Tube subscribers and Whats App community retention.
End-to-End Content Production:
Lead the scripting, filming, and post-production of high-quality video content, including tutorials, short-form clips, and live sessions.
Optimization & SEO:  Execute advanced You Tube SEO strategies—optimizing metadata, titles, and thumbnails—to maximize organic reach and discoverability.
Community Management:  Act as the primary brand voice. Facilitate discussions, moderate community groups, and host live Q&A sessions to transform followers into brand advocates.
Performance Analytics:  Monitor and report on key performance indicators (KPIs) such as Watch Time, Click-Through Rate (CTR), and engagement metrics to refine future strategies.

Cross-Functional Collaboration:

Partner with internal design teams and external influencers to execute integrated marketing campaigns.

Required Skills &

Competencies:

Technical Proficiency:  Skilled in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Canva).
Platform Expertise:  Comprehensive understanding of the You Tube algorithm and Whats App’s Business/Community features.
Communication:  Exceptional copywriting skills with the ability to craft compelling hooks and maintain a consistent brand voice across platforms.
Analytical Thinking :
Ability to translate platform analytics into actionable marketing insights.
Initiative:  A proactive self-starter who thrives in both independent projects and collaborative team environments.

Qualifications:

Education:

Bachelor’s degree in Marketing, Media, Communications, or a related field.

Experience:

0–1 years of experience. We highly value candidates with a strong personal portfolio, such as a self-managed You Tube channel or creative media projects.