Product Marketing Manager

Location:

Coimbatore (Full-time, On-site)
Company:  Safebox
About Safebox Safebox is a SEBI-registered, compliance-first digital platform helping Indian families organise their complete financial life in one secure place. From investments and loans to insurance, IDs, and critical documents - Safebox brings everything into a structured dashboard with controlled family sharing.
In India, over ₹3+ lakh crore remains unclaimed due to scattered or forgotten financial information. Safebox designed to help families preserve financial clarity, ensure continuity, and prevent loss due to scattered or undocumented assets.

Role Overview We are looking for a Product Marketing Manager with 5 to 6 years of experience in B2C fintech, wealth tech, insurtech or Candidates who have driven product marketing for consumer apps, especially subscription-based models, will be strongly preferred.
This role is not about social media posting.
It is about driving activation, positioning, and paid conversion for a trust-led product.
You will work closely with founders and product teams to define how Safebox is understood, adopted, and paid for.

Key Responsibilities  Define and refine Safebox’s core positioning and messaging
Own onboarding and activation flow optimisation
Improve paid subscription conversion
Launch feature-led campaigns
Build lifecycle journeys (Email, Whats App, push notifications)
Drive A/B testing for pricing, messaging, and funnels
Work with performance marketing to improve CAC-to-LTV ratio
Translate compliance into trust-based narratives
Analyse funnel metrics and drive growth experiments
Ideal Candidate Profile  5–6 years in B2C fintech, wealth tech, insurtech, or subscription apps
Strong understanding of Indian consumer behavior
Hands-on experience with activation and retention funnels
Experience using tools like Clever Tap
Strong analytical mindset and comfort with data
Excellent copywriting and communication skills
Ability to work closely with founders in a fast-paced environment
What Success Looks Like  Higher activation within first 7 days
Improved conversion from free to paid
Clear and differentiated Safebox positioning
Reduced drop-offs in onboarding
Strong trust-led brand perception
Why Join Safebox Safebox is creating a new category in wealth protection for Indian families, not competing in an existing one. As a SEBI-regulated platform, we operate within a defined compliance and governance framework, building long-term trust.
You will have direct ownership and real decision-making authority, not just execution responsibility. This is an early-stage opportunity to shape the brand, product positioning, and growth strategy while working closely with seasoned founders and influencing core business decisions from day one.