SEO & SEM Specialist Valley, MD

SEO & SEM Specialist job at Digi Solutions. Hunt Valley, MD.

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay‑per‑click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals.

• Conduct keyword research to identify opportunities for website optimization.
• Perform on‑page and off‑page SEO activities to improve website rankings.
• Create and implement SEO strategies tailored to individual client needs.
• Monitor and analyze website performance using SEO tools and analytics.

• Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads.
• Run ads on social media platforms including Meta, Linked In, Tik Tok, and X.
• Optimize ad copy, keywords, and landing pages to improve campaign performance.
• Monitor ad budgets, bids, and ROI to ensure cost‑effectiveness.
• Stay up‑to‑date with industry trends and best practices in SEM.

• Collaborate with content creators to optimize website content for SEO.
• Ensure that content is keyword‑rich, relevant, and engaging.
• Conduct content audits and make recommendations for improvements.

• Generate regular reports on SEO and SEM performance using data and analytics.
• Provide insights and recommendations for continuous improvement.
• Monitor and track key performance indicators (KPIs) to measure success.

• Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
• Address client questions and concerns promptly and professionally.
• Build strong client relationships and act as a trusted advisor.

• Bachelor's degree in marketing, business, or a related field (preferred).
• Proven experience in SEO and SEM, including keyword research, on‑page/off‑page optimization, and PPC campaign management.
• Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
• Strong analytical skills and the ability to interpret data to drive insights and actions.
• Excellent communication and client management skills.
• Detail‑oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Up‑to‑date with industry trends and best practices.

• Competitive salary and benefits package.
• Opportunity to work with a diverse portfolio of clients and industries.
• Collaborative and innovative work environment.
• Ongoing training and professional development opportunities.
• A chance to make a meaningful impact on clients' online success.

If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to

Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.