Casino Marketing Manager

Overview

Augustine Casino is seeking a dynamic Marketing Manager to be the strategic engine of our marketing department. This role is responsible for the design, execution, and analysis of all database marketing initiatives, floor promotions, and brand strategies. This position is centered on using data to drive reinvestment decisions, managing our agency relationships, and ensuring every marketing dollar spent results in a measurable return.

You will lead the Database and Coordination teams to ensure Augustine Casino remains the top choice for our local and seasonal snowbird guests.

• Lead the Database Analyst in segmenting the Advantage player database to create highly targeted offers.
• Monitor and adjust reinvestment levels to ensure we are driving Trip Frequency and Volume without over-subsidizing players.
• Oversee the preparation of post-forma reports for all promotions to determine ROI and inform future strategies.
• Develop and execute monthly promotional calendars designed to increase time on machine and trip frequency, specifically tailored to the seasonal fluctuations of the Coachella Valley.
• Serve as the primary point of contact for our advertising agency and third-party vendors (print houses, promotional product suppliers, etc.).
• Collaborate with the Graphic and Web Designer to ensure all creative assets align with the Augustine Casino brand and effectively communicate our "locals-first" value proposition.
• Oversee the Marketing Coordinator in the building and testing of all promotions within the Synkros (Konami) system to ensure flawless execution.
• Collaborate with the Player Development Manager to refine VIP outreach strategies, ensuring that high-value guests (both year-round locals and seasonal snowbirds) receive personalized attention and reinvestment.
• Work closely with the Player Development Manager to ensure that Hosts and Guest Services Team are fully briefed and equipped to execute the promotions you design.
• Analyze player data, identifying trends and opportunities to convert "one-off" visitors into loyal, frequent players.
• Coordinate and manage guest communication via casino app, email, social media and other automation tools.
• Follow all policies and procedures of the marketing department including required communication with the Augustine Gaming Commission.
• Facilitate the flow of marketing communication throughout the property to both guests and team members.
• Provide training, interviews for hire, prepare schedules and conduct performance evaluations.
• Monitor local market to evaluate competitor marketing campaigns, promotions, advertising and other aspects of their business.
• Solicit customer input through surveys, customer focus groups, and other avenues to enhance customer service; track and analyze customer responses to provide management with necessary feedback and recommendations for improvements.
• Assist with weekly, monthly, and annual reports requested by the CMO/Executive team in addition to forecasts and evaluations of promotions and players program.
• Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and procedures.
• Provide outstanding customer service to all guests and team members.
• Coordinate with all internal departments as necessary.

This description incorporates the most typical duties performed. It is recognized that other duties not specifically mentioned may also be performed. The inclusion of these duties would not alter the overall evaluation of the position.

Indian Preference Policy
Preference in filling vacancies is given to qualified Indian candidates in accordance with Tribal Law. Verification must be submitted with this application, if claiming Indian Preference. Consideration will be given to non-Indian applicants in the absence of qualified Indian Preference eligible candidates.

Equal Opportunity Employer
Within the scope of Indian Preference, all candidates will receive consideration without regard to race, color, sex, religion, national origin, or other non-merit factors.

• Excellent communication and presentation skills
• Ability to work flexible schedule including evening, weekends and holidays as needed during peak business times
• Strong guest service, public relations and interpersonal skills
• Technical proficiency and knowledge of CMS systems and Microsoft applications
• Proficient database skills
• Strong social media skills
• Strong sense of urgency and ability to thrive in a fast-paced environment
• Strong understanding of digital marketing and mobile applications
• Strong organizational skills; must be able to multi-task and prioritize
• Must have exceptional grammar, writing and proofreading skills
• Able to obtain and retain gaming license through the Augustine Gaming Commission

• 5+ years of experience in Casino Marketing, with at least 2 years in a supervisory/management capacity.
• Proven track record in a "locals" or…