Director, Student Recruitment & Outreach

Overview

BREAKTHROUGH SCHOOLS
Breakthrough Public Schools is a nationally recognized Charter Management Organization (CMO) network in Ohio. Our mission is to provide Cleveland area scholars with an education that empowers them to lead lives of impact and opportunity. Our network of schools centers joy, curiosity, and individual growth, uniquely positioning Breakthrough Public Schools to cultivate a learning community where all scholars thrive. At Breakthrough, we are committed to providing scholars with the academic, social, and emotional skills necessary to excel in learning and citizenship from kindergarten through eighth-grade promotion.

We are committed to the success of every child.

The CMO exists to provide operational, leadership, and strategic services to the schools in the Breakthrough Schools network. The CMO is committed to providing high-quality services to the schools and bolstering the high-impact performance of the schools, making the CMO and network greater than the sum of its parts. The CMO provides economies of scale when it comes to staffing, tools, and time-based efficiencies.

We serve 3,000 K-8 grade scholars across five schools and employ over 450 staff members.

The Director of Student Recruitment & Outreach plays a critical role in the Family Experience Office, maximizing enrollment at all schools within the Breakthrough Public Schools network. The Director of Student Recruitment & Outreach is responsible for developing a goal-oriented plan and executing the organization’s outreach, community engagement, and annual student recruitment strategy. This individual will be expected to spend the majority of their time focused on community application acquisition efforts.

To be successful in this role, the Director of Student Recruitment & Outreach must bring a track record of implementing successful recruitment or community engagement strategies by utilizing diverse in-field tactics, building and maintaining relationships with neighborhood partners such as nonprofit organizations, businesses, residential complexes, daycares, and other community stakeholders, and consistently meeting targets or goals. The Director of Student Recruitment & Outreach should be comfortable working in an environment that requires juggling multiple priorities and competing deadlines, while maintaining a clear focus on the overarching goals and desired outcomes.

The Director, Student Recruitment and Outreach must be available to work flexible hours, including some nights, weekends, and holidays, as they will be expected to meet their application targets. As a member of the Family Experience team, the Director, Student Recruitment & Outreach, provides support to each team function, as needed.

Essential Job Functions: include the following. Other duties may be assigned.

• Leads strategic recruitment initiatives and projects, executing the recruitment plan to drive enrollment and meet network-wide application goals.
• Develops and adapts innovative strategies to generate leads, build relationships with families, and convert interest into applications based on enrollment trends and data analysis.
• Analyzes recruitment and enrollment trends to differentiate and pivot the recruitment approach effectively.
• Plans and executes community-facing recruitment activities, including canvassing, tabling, open houses, info sessions, and round-ups, while effectively pitching Breakthrough Public Schools to prospective families.
• Maintains and evaluates weekly field plans to track recruitment investments, outcomes, and ROI, and manages volunteers and seasonal support to achieve recruitment goals.
• Follows up with families to build relationships throughout the initial application process and is specifically responsible for the conversion of leads into applications.
• Cultivates and follows up with community partners to secure recruitment opportunities and resources, while collaborating with the MD of Community Engagement & Enrollment to strengthen overall strategy.
• Coordinates and participates in network recruitment events and activities, including parent information sessions, open…