Program Manager, Marketing and Data Analytics

Overview

Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. The salary range is between $52,705 and $66,672, depending on qualifications, experience, department budgets, and industry data. Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.

The Veale Institute for Entrepreneurship is the university's preeminent hub for entrepreneurial activity. It is the entry point for those who want to explore opportunities to engage, support, or invest—as well as for students, faculty, and alumni eager to launch new ideas, products, and companies. It works across and beyond campus to develop a comprehensive approach to establishing a culture of experiential learning, teaching, and new venture creation at Case Western Reserve University.

The Veale Institute's Program Manager, Marketing and Data Analytics, serves as a primary connector between the Veale Institute, University Marketing and Communications, and school-based communications teams to elevate entrepreneurship stories and align them with broader institutional priorities. Under the direction of the Senior Director of the Veale Institute and in collaboration with University Marketing and Communications, the program manager will lead the development and implementation of meaningful, high-quality marketing and communications campaigns to raise awareness, spotlight, and peak interest in entrepreneurship for students, faculty, staff, and alumni.

The Veale Institute Program Manager, Marketing and Data Analytics, also serves as the lead for data analytics, overseeing and strategically building out the Air Table database and CRM.

Essential Functions

• Develop and implement the annual Marketing Plan for the Institute. Develop and implement program and event-specific marketing plans focused on students, faculty, and early alumni founders, in collaboration with the Veale Institute team; track progress and provide regular updates to the team. Oversee the production and maintenance of website content, social media posts, email campaigns, and printed communication. Update the annual calendar as needed based on changes to priorities and/or individual programs.
  
  Lead the design and implementation of the Veale Institute editorial calendar, including data analytics for continuous improvement. In conjunction with Veale Institute leadership, develop program and event-specific plans focused on alumni founders, investors, and student programming; develop event-specific marketing plans aligned with Burton D Morgan's Launch
  
  NET program. Advise and mentor Veale Institute student interns to help capture content, manage newsletters, post to social media, promote events, and facilitate storytelling. Collaborate with marketing consultants hired by Veale Institute to capture feature stories for Case Western Reserve University Newsroom and The Daily. (30%)
• Data Analytics and Benchmarking:
  Strategically design, develop, and maintain the Veale Institute's CRM (currently Air Table) to track engagement. Benchmark with peer institutions to explore emerging trends and best practices; this includes participating in Global Consortium of Entrepreneurship Centers (GCEC) annual conferences in addition to traveling to specific universities. Design and routinely implement surveys to capture customer and stakeholder feedback. Develop reports and presentations to convey measurable impact to internal and external stakeholders, including key donors.
  
  Identify and develop measurable growth outcomes by analyzing campaign data to determine effectiveness and opportunities to enhance results. Analyze and compare performance against other university centers and institutes. Identify and share operational best practices for data management. Advise and mentor student intern(s), hired by Veale Institute, to help capture content, organize data, and build out dashboards or additional program bases.
  
  (25%)
• Major events and external trade…