Marketing Manager

Affinity Whole Health has been a trusted provider of at-home health solutions for men and women since 2012, helping individuals address hormone imbalances, low energy, fatigue, low libido, and achieve goals like weight loss and muscle gain. Renowned for personalized care, patients benefit from expert-led prescription treatments, including weight loss and hormone therapies, tailored to their needs and budgets. With options for convenient telehealth appointments, remote labs, and in-person visits at accessible locations, Affinity is dedicated to improving vitality and overall quality of life.

Recognized as a 2024 Crain's Fast 50 and 2x Best Employers in Ohio winner, Affinity continues to grow while prioritizing patient care and innovative solutions.

Role Description p>This is a full-time, on-site Marketing Manager role based in Cleveland, OH (Valley View). The Marketing Manager will oversee and execute comprehensive marketing strategies to grow the company's brand presence and patient base. Daily responsibilities include managing marketing campaigns, overseeing digital and traditional marketing initiatives, analyzing market trends and campaign performance, and optimizing customer engagement strategies.

The Marketing Manager will play a key role in developing creative solutions to ensure the achievement of business growth objectives.

Skills

• Experience in digital marketing, content marketing, and social media management
• Familiarity with utilizing AI LLMs for code editing and generation to update website assets
• Skilled in Adobe Suite for graphic design
• Proficiency in data analysis, reporting, and use of marketing tools
• Exceptional communication, writing, and collaboration skills
• Knowledge of CRM software campaign automations (Hubspot specific knowledge is a plus)
• Proficiency in Google ads, Meta ads, and analytics is desirable
• Bachelor's degree in Marketing, Business, or a related field is required
• Strong interest in the healthcare or wellness industry is a plus
• Experience with video recording/production/editing is a plus

Responsibilities and Accountabilities

• Tracking and optimizing for KPIs around CPC, CAC, conversions, churn, reviews, open rate and growth
• Building automations to streamline operations and responses to inbound inquiries
• Monitor budgets and maintain relationships with outside marketing partners
• Draft and post regular blog posts and marketing emails.
• Draft and schedule social posts, track and reply to social posts and reviews
• Exports, parsing and organizing CRM data
• Designing and ordering marketing materials both physical and digital
• Maintain and manage VoIP phone lines
• Website monitoring, maintenance and updates in Squarespace with external support

This position is not remote, commute should be within 30 minutes driving.

Base salary $45, per year plus incentives

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