Marketing Data Manager
Listed on 2026-02-01
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Marketing / Advertising / PR
Marketing Communications -
Management
Overview
Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. The salary range is between $56,395 and $71,340, depending on qualifications, experience, department budgets, and industry data. Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.
The Marketing Data Manager is a key strategic staff member working to directly impact the application rate, admit rate, yield, revenue, student satisfaction and retention goals of the Enrollment Management Division. The position ensures the strategic, accurate and timely delivery of all marketing messages to prospective students and applicants, parents of prospective students and applicants, high school guidance counselors, community based organizations and alumni across multiple channels including direct mail, e-mail, text messages and social media platforms on behalf of the units of the Enrollment Management Division (Office of Undergraduate Admission, Office of University Financial Aid (undergraduate), Enrollment Operations, Strategic Marketing and Communications, Pre-Collegiate Summer Programs and the Vice President for Enrollment).
This position independently manages project management software, calendars, and communication strategies to execute and ensure projects meet key deadlines. The marketing data manager creates multiple complex queries to identify intended message recipients (audiences) using various data in an enrollment management content management system. The marketing data manager plays a significant role on the Enrollment Management Marketing team managing email, direct mail delivery and quality control while researching, writing and designing content, and serving as a key advisor to the Director of Recruitment and Strategic Initiatives.
This position is 40% remote.
Essential Functions
This function requires a clear and distinct understanding of the intended audience and desired outcome of each communication, communication series, and overall communication strategy. The ability to understand and draw from complex databases/datasets, which include multiple constituencies, to target specific populations is critical. Research, create, and execute queries to ensure the timely and accurate delivery of millions of email messages, direct mail pieces, and text messages delivered annually by the Division of Enrollment Management.
Plan, create, and execute queries across highly complex data sets related to Office of Undergraduate Admission, Office of University Financial Aid (undergraduate, graduate and professional), Enrollment Operations, Strategic Marketing and Communications, Pre-Collegiate Summer Programs and the Vice President for Enrollment to ensure the timely and accurate delivery of all direct mail campaigns initiated from the Office of Undergraduate Admission. Responsible for daily review of email campaigns and queries.
Regularly evaluate and advise division leadership on opportunities for improved effectiveness of email campaigns based on variables selected, as well as progress toward goals. Monitor the success of campaigns and make recommendations to the Director of Strategic Marketing and Recruitment based on research findings. Provide division leadership with analysis of email deliverability and communication effectiveness including but not limited to open rates, click-through rates, funnel statistics and platform/device metrics as well as make recommendations to improve marketing performance and audience interactions.
This requires a level of independent work. Judgement is essential to successfully analyzing data, message content and complex queries. (50%)
Independently determine content to…
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