Marketing Business Analytics Lead - Retail Lending Growth Marketing

Marketing Business Analytics Lead - Retail Lending Growth Marketing at PNC Financial Services Group summary:

Senior marketing analytics lead role responsible for driving data-driven growth for retail lending acquisition and portfolio performance. Leads and mentors a team to design tests, define KPIs, produce monthly business review deliverables, and develop analytic solutions and insights for senior leadership. Requires experience in marketing analytics, retail/consumer lending products, stakeholder influence, and strategic problem solving.

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].

Job Profile

Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

We are seeking an initiative-taking and experienced business analyst to join our growing team to support delivery of high-impact marketing strategies.

If you are passionate about …

· Bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization

· Serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies.

· Building foundational marketing insights capabilities that provide actionable performance insights at the client, portfolio, product, campaign, or test-cell level.
… we want to hear from you.

Specific

Job Requirements to Include:

· A fungible skill set, with the ability to nimbly flex support based on the highest priority needs.

· Effective storytelling: ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication.

· Understanding of Retail/ Consumer Lending Products and Marketing Analytics

Ideal Candidate:

· Strategic problem solver, who brings data-based solutions to solve complex business challenges.

· Creative, innovative thinker who is comfortable implementing new ways of working.
· “Owner mentality,” with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before.

· Demonstrates strong written and oral communication skills, including the
ability to influence partners and drive cross-functional alignment.

· Has experience delivering high impact strategic analysis to drive business decisions.

· Brings multiple stakeholders together to activate around a common vision
and builds consensus among partners.

· Champions change and is energized by a challenge.

Job Description

· Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members.

· Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth.
o Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs.
o Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics
o Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.

· Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring,…