Marketing Manager

Benefits

• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Paid time off
• Vision insurance

Marketing Manager

Location: Spice Headquarters, 5601 Tillman Ave. Cle, Ohio 44102

Position Type: Full-Time

Supervisor: Director of Catering

The Marketing Manager is responsible for executing, managing, and optimizing SHG’s owned and earned media strategies across multiple brands. This highly tactical role requires strong content development skills, fluency in brand management, and confidence overseeing agency and vendor partners.

You will drive the execution of weekly campaigns, seasonal initiatives, and new concept launches—while keeping content pipelines flowing, calendars organized, and brand identities distinct. This role also serves as the key internal storyteller, responsible for capturing the people, food, and values that power SHG’s community.

This is not a branding-only or strategy-only role. Success depends on your ability to deliver high-quality execution consistently and translate operational inputs into compelling content and campaigns.

• Owned Media Management
  • In collaboration with digital agency partner, plan and manage weekly email sends, organic social content, and loyalty program messaging
  • Capture or coordinate photo/video content for storytelling across all channels
  • Maintain brand websites, landing pages, and Google Business profiles
  • Lead internal content calendar across all SHG brands and concepts
  • Own day-to-day relationship with creative/digital vendors and freelancers
  • Build and maintain organized asset libraries for each brand
• Earned Media & Community Management
  • Coordinate community partnerships, nonprofit collabs, and in-store cause marketing
  • Support PR efforts through content support and coordination with external partners
  • Source and respond to press opportunities and influencer requests
  • Support internal storytelling (staff spotlights, events, culture) for employer brand
• Agency, Vendor & Project Coordination
  • Manage timelines and deliverables across multiple initiatives and agency partners (e.g., digital agency, freelance designers)
  • Act as an internal “brief writer” and editor to translate business goals into clear deliverables
  • Ensure quality and brand accuracy across all outsourced content
• Campaigns & Launches
  • Execute microplans for new location openings, LTOs, pop-ups, events, and seasonal promotions
  • Support catering and retail events with collateral, signage, and promotion
  • Track and report on campaign outcomes across email, social, and in-store channels
• Performance Tracking
  • Maintain simple dashboards or scorecards by brand (email, social, content volume, web traffic, etc.)
  • Flag missed deadlines, underperforming channels, or execution issues early
  • Contribute to annual and quarterly reporting in partnership with leadership

• Defined marketing metrics are achieved
• Each brand’s voice and identity is distinct, consistent, and cohesive
• Weekly content is delivered on time and rooted in SHG’s people, product, and places
• Campaigns and launches are organized, supported, and tracked
• Creative and vendor partners feel clear, aligned, and well-managed
• Marketing output supports sales goals, community impact, and brand growth

• 4–5+ years of tactical marketing experience, including content execution and campaign management
• Demonstrated ability to juggle multiple brands or locations
• Strong writing, project management, and calendar coordination skills
• Hands-on experience with email, social, and website platforms
• Hospitality, food & beverage, or multiunit retail experience preferred

• Canva, Adobe, or similar creative platforms
• Email platforms (Mailchimp, Klaviyo, etc.)
• Website CMS tools (Squarespace, Wordpress)
• Google Business, Yelp, and review management tools
• Project management tools (Asana, Planner, Trello)

Spice is a founder-owned, mission-based company. Our purpose is Changing how people connect with food and our focus is thoughtful hospitality experiences.

At Spice, we make a PACT - a shared commitment to uphold the values that define our culture. This PACT shapes how we work, grow, and deliver unforgettable experiences.

Our Core Values: P.A.C.T.

Protect Your Peace – Prioritize well-being by setting boundaries, managing stress, and maintaining balance for sustainable performance.

Always Learning – Stay curious and adaptable, embracing opportunities for growth and continuous improvement.

Cultivate Joy – Celebrate achievements, foster positivity, and create uplifting experiences for our team and guests.

Trust + Respect – Act with integrity, value diverse perspectives, and treat everyone with honesty and dignity.