Assistant Vice President, Development and Alumni Communications Strategy
Listed on 2026-01-20
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Management
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Marketing / Advertising / PR
Marketing Communications
Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. The salary range is between $104,383 and $132,044, depending on qualifications, experience, department budgets, and industry data.
Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.
Position ObjectiveThe Assistant Vice President of Development and Alumni Communications Strategy has the primary responsibility to provide strategic leadership of a comprehensive global development and alumni engagement program, representing Case Western Reserve University's highest strategic priorities that impact the university's future and national reputation. The assistant vice president will serve as a thought leader, partner and linchpin among University Marketing and Communications, the central University Relations and Development (URD) team and school-based alumni relations and development professionals, setting the overall communications strategy for a wide range of initiatives to engage, inspire and honor donors and alumni.
This assistant vice president is responsible for the management and execution of all development and alumni communication activities in preparation for the launch of the university-wide campaign on behalf of the university. This position will lead a comprehensive engagement program that expands our donor and alumni outreach, nationally and internationally, and supports the efforts of the senior vice president for university relations and development, working closely with all members of the University Relations and Development (URD) division's executive team and university leadership.
The individual will lead a team of alumni and development communications professionals with the assistant vice president developing the overarching strategy from which each team member builds and implements for their partners. The individual will be responsible for directing team members and ensuring projects are delivered on time, on budget and in line with fundraising and alumni engagement campaign goals.
While a UMC employee, the assistant vice president will also serve as a strategic partner to and core team member of URD leadership, working collegially, and in partnership, with central and school-based colleagues, ensuring the UMC team's efforts work toward URD goals while also aligning with the priorities, skills, budget and availability of UMC staff. The assistant vice president will employ a vast marketing and communications skillset across mediums to reach specific audiences, especially capitalizing on available data and technologies to tailor content to audience interests and methods (e.g., print, email, social media).
The end goal:
To engage and inspire alumni and donors to connect with Case Western Reserve in ways that create meaningful, long-lasting impact for the university and the world.
- Strategy Development:
Lead the development and execution of a comprehensive global communications strategy for fundraising campaigns and initiatives aimed to maximize lifetime engagement and philanthropic support. Serve as subject matter expert on advancement communications, particularly in a campaign environment, to best plan and implement strategic communications throughout URD. Create a holistic strategy that incorporates a variety of marketing and communications vehicles, including digital campaigns, direct mail, events, newsletters, and social media, to engage donors and alumni.
Examine all potential mediums and vehicles for messaging and make recommendations for implementation or expansion of usage. Using knowledge of CRM platforms and development/fundraising best practices, develop targeted messaging strategies and journeys to meet audiences where they are and inspire them to engage with CWRU. Lead, develop and maintain annual marketing and communications plans that provide oversight for the entire URD division but also specifically focus on areas such as planned…
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