ServiceNow Alliance Campaign Director

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.  Join EY and help to build a better working world.

** The opportunity*
* EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.

The Service Now Alliance Campaign Director is responsible for driving sector specific sales motions and shaping the gotomarket strategy for the EY-Service Now alliance. This role involves collaborating with global alliance leadership, sector teams, and Super Regions to design campaign program elements, strengthen sector focused relationships, and activate large scale GTM initiatives. It is a unique opportunity to influence how EY shows up with Service Now in priority markets, lead the development of messaging and value propositions, and support early stage strategic pursuits.

This role offers the chance to work across geographies, service lines, and sectors, contributing directly to pipeline growth while helping position EY as a differentiated, trusted partner to Service Now and our clients.

** Your key responsibilities*
* Your role will sit within the Global Alliance and Ecosystem Relationship team, partnering closely with the Service Now alliance leadership, sector teams, and Super Regions to design and activate high-impact GTM sales motions. The Service Now Alliance Campaign Director is designed for an individual passionate about accelerating sector specific growth, strengthening alliance relationships, and driving integrated sales campaigns. Your primary responsibilities will include:

+ Sales Motion Activation:
Collaborate with global alliance leaders and sector teams to design and drive sector specific sales motions that accelerate pipeline and strengthen EY-Service Now market positioning.

+ GTM Strategy & Program Design:
Define the gotomarket strategy and develop program elements that support differentiated EY positioning for the Service Now alliance.

+ Value Proposition & Messaging:
Lead the development of clear, compelling messaging and value propositions for campaigns, ensuring alignment across Sector, Alliance, and BMC stakeholders

+ Collaboration with Brand, Marketing & Communications (BMC):
Work closely with BMC to create sales collateral, marketing assets, and campaign content that support field activation and amplify campaign impact.

+ Technical Asset Coordination:
Partner with internal technology teams, solution leaders, and Service Now alliance contacts to track and support development of demos, technical content, and other campaign assets.

+ Super Region Activation:
Drive campaign activation across EY's Super Regions through awareness sessions, field enablement, and coordination with regional alliance and practice leaders.

+ Pre Sales Support:
Provide early-stage support on strategic opportunities, helping shape pursuit strategies and facilitate connections with alliance leaders and solution teams.

+ Campaign Governance:
Oversee campaign governance and maintain strong sales/pipeline discipline, ensuring consistent tracking, reporting, and account-level cadence.

+ Cross Functional

Collaboration:

Work closely with Service Lines, Sectors, Super Regions, and other alliance stakeholders to ensure cohesive execution and alignment on priorities.

This role is based in the US, with a mix of virtual work and regular coordination with team members globally. Some travel may be required.

** Skills and attributes for success*
* To qualify for the role, you must have:

+ GTM Campaign Development:
Proven experience designing and executing gotomarket sales campaigns, including value proposition development, messaging, and field activation across regions.

+ Alliance Management Expertise:
Strong background building and nurturing winwin technology alliance relationships, with a clear understanding of Service Now's offerings and how they create business value for clients.

+ Sales Motion Activation:
Demonstrated ability to collaborate with Sales, Sectors, and Alliance teams to drive sector specific sales motions that accelerate pipeline growth and support major pursuits.

+ Analytical & Strategic Thinking:
Ability to analyze market trends, competitive positioning, and pipeline insights to inform campaign strategy and shape priority account targeting.

+ Creative Problem Solving:
Experience developing innovative GTM approaches, removing organizational barriers, and enabling teams to mobilize around strategic opportunities.

+ Cross Functional

Collaboration:

Proven success working with diverse stakeholders…