Digital Marketing Team Lead

About Tiger Pistol

Tiger Pistol is the premier local advertising platform that streamlines and simplifies local advertising through the power of AI and advanced automation. With Tiger Pistol, franchises, multi-location brands, and marketing resellers can efficiently manage and optimize local digital advertising at scale, while ensuring brand control across top digital channels:
Facebook, Instagram, Tik Tok, Google, You Tube, and Amazon Ads. The Creative Automation Studio enables clients to design, localize, launch, and optimize their media without leaving their workflow. We’re a global team guided by accountability, empathy, transparency, passion, and boldness. Every day at Tiger Pistol is an opportunity to create meaningful impact and shape the future of collaborative social advertising.

We are seeking an experienced Digital Team Lead to guide our digital strategy, drive online performance, and manage cross-functional digital initiatives. The ideal candidate will combine strategic thinking with hands-on execution to optimize our digital channels, improve customer experience, and deliver measurable business growth.

• Own the day-to-day planning and execution of digital marketing initiatives, campaign workflows, website delivery, and reporting.
• Coordinate cross-functional stakeholders and manage a team of junior specialists to ensure programs are delivered accurately and on time, aligned with business goals.
• Serve as the primary day-to-day point of contact for digital program execution across internal teams and stakeholders.
• Lead internal Q&A related to timelines, deliverables, campaign requirements, and digital tooling.
• Translate marketing objectives and service packages into clear work plans and executable deliverables.
• Coordinate onboarding, transitions, and ongoing program needs as priorities shift or scale.

• Design, document, and maintain workflows for organic marketing and SEO initiatives; paid media campaigns (search, social, display/programmatic); and website builds, updates, and optimizations.
• Own timelines, task assignment, prioritization, and delivery across service lines.
• Identify bottlenecks, improve efficiency, and escalate resource needs when required.
• Ensure consistent use of templates, SOPs, and standardized processes to support scalable delivery.

• Manage and support a small team of junior specialists (organic, paid media, website execution).
• Assign work, review output, and provide clear feedback to maintain quality and consistency.
• Coach team members on process adherence, platform execution, and efficiency.
• Track capacity and performance to ensure deadlines and service standards are met.
• Manage the team with clear goals, accountability, and support.

• Oversee and support the execution of integrated digital campaigns across SEO/local optimization; paid search (PPC) and paid social; display and programmatic; and website enhancements and content updates.
• Partner with content and web resources to ensure campaigns and site updates align with objectives.
• Support optimization initiatives such as conversion rate improvements, testing, or ongoing enhancements.

• Own reporting and data compilation across key digital channels (organic, paid, website).
• Establish and maintain dashboards, KPIs, and reporting processes.
• Monitor performance trends and flag opportunities, risks, or delivery concerns.
• Ensure reporting is accurate, consistent, and delivered on schedule.
• Partner with strategy leadership to surface insights and support optimization recommendations.

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 4–7 years of experience in digital marketing operations, project management, or agency delivery.
• Proven experience managing and mentoring junior or early-career team members.
• Strong organizational skills and comfort managing multiple workflows simultaneously.
• Working knowledge of digital marketing channels (SEO, social, paid media, web/CMS).
• Strong…