Digital Marketing Specialist

Overview

Tiger Pistol is the premier local advertising platform that streamlines and simplifies local advertising through the power of AI and advanced automation. With Tiger Pistol, franchises, multi-location brands, and marketing resellers can efficiently manage and optimize local digital advertising at scale, while ensuring brand control across top digital channels:
Facebook, Instagram, Tik Tok, Google, You Tube, and Amazon Ads. The recent launch of Tiger Pistol's Creative Automation Studio enables clients to design, localize, launch, and optimize media without leaving their workflow.

We’re a global team guided by accountability, empathy, transparency, passion, and boldness. Every day at Tiger Pistol is an opportunity to create meaningful impact and shape the future of collaborative social advertising.

The Digital Marketing Specialist is responsible for executing digital marketing tasks across multiple service areas, including organic marketing, paid media support, and website build/update work. This role is ideal for someone who thrives in structured workflows, enjoys working in tools and platforms, and takes pride in delivering accurate work s position focuses on execution and delivery and reports to a Digital Team Lead, following established templates, processes, and timelines to ensure consistent results.

• Organic Marketing Execution (Local + Reputation + Social)
  • Update and maintain business listings and location data across approved platforms
  • Support reputation management workflows, including review monitoring and templated responses
  • Execute foundational SEO tasks such as:
    • Content uploads and updates
    • Metadata updates
    • Page edits using checklists and documented best practices
    • Schedule and publish organic social content using pre-built calendars and content libraries
• Paid Media Execution (Support + Maintenance)
  • Assist with campaign setup and management across digital advertising channels, including:
    • Paid social
    • Paid search
    • Display and programmatic (as applicable)
  • Monitor campaign health and pacing, identifying delivery or approval issues
  • Make routine campaign updates such as budget adjustments, creative swaps, and audience changes
  • Pull performance data and support recurring reporting requirements
• Website Build + Update Support
  • Build and publish templated websites (or support builds) based on established frameworks
  • Execute website updates, including:
    • Page builds and edits
    • Content changes
    • Image updates
    • Blog posting
  • QA websites for accuracy, formatting, functionality, and brand compliance
  • Escalate technical issues, bugs, or complex requests through the proper channels
• Operational / Program Support
  • Maintain trackers, documentation, task statuses, and updates in internal systems
  • Follow SOPs and meet turnaround timelines consistently
  • Participate in team check-ins and workload planning
  • Flag blockers, scope questions, and risk items early to ensure smooth delivery

Required

• 1+ year of experience in digital marketing, website production, or digital operations (or equivalent training/experience)
• Comfortable learning and working with tools such as ad platforms, CMS systems, and reporting dashboards
• Website CMS platforms (Word Press or other templated builders)
• Highly organized with strong attention to detail
• Able to manage repetitive tasks while maintaining high-quality standards
• Strong communication skills and the ability to follow directions and process
• Ability to shift between different task types based on priority and workload needs

Nice to Have

• Familiarity with any of the following (not required):
• Meta Ads Manager, Google Ads
• Local listings or reputation tools
• Basic reporting in Google Sheets / Excel
• Experience working in a high-volume, deadline-driven environment
• Interest in local marketing, healthcare marketing, or multi-location programs

• Work is delivered on time, with minimal revisions
• Tasks are completed accurately and consistently across service areas
• Specialist follows documented workflows and escalates exceptions early
• Strong ownership of task completion and status updates
• Improved efficiency and quality over time through repeatable execution

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance, and retirement plan options
• Flexible work arrangements, professional development, and a collaborative, inclusive culture
• Opportunities to lead innovative digital projects and influence company growth
• Salary - $45,000