Senior Account Executive

Senior Account Executive — Print-to-Digital (Easy Purl)

Base pay range: $75,000.00/yr - $/yr

Annual Bonus, Commission, and RSUs

Easy Purl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using PURLs, QR
, personalized landing pages
, and call tracking/response attribution
. You will run a full‑cycle sales motion across channel partners (commercial printers, direct marketing agencies) and direct enterprise accounts (major mailers), closing net‑new revenue and expanding programs.

• Channel: Commercial printers seeking to add cross‑media services; direct marketing agencies seeking print‑to‑digital activation.
• Direct Enterprise/Major Mailers: Marketers in financial services/lending
  , automotive
  , healthcare
  , and other high‑volume mail verticals.

• Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation.
• Channel: recruit/enable printer and agency partners; co‑sell, package offers, and build repeatable cross‑media programs.
• Direct: land and expand with major mailers; pilot, prove lift, scale.
• Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. Easy Purl) to de‑risk decisions.
• Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning.
• Partner with Client Services/Delivery to ensure scope clarity and on‑time launches.

• 5–10+ years in direct mail/print‑anchored solutions or martech selling to printers, agencies, and/or major mailers.
• Proven track record running full‑cycle enterprise/upper‑mid market deals with multi‑stakeholder buying groups.
• Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics.
• Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment.
• CRM discipline (e.g., Salesforce/Hub Spot) with reliable forecasting.

• Channel recruitment/enablement experience (printer or agency ecosystems).
• Vertical familiarity in financial services
  , automotive
  , or healthcare
  ; awareness of regulated‑industry considerations.
• Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics.

• Consultative Selling: Uncover pains, align use cases, and map Easy Purl components to outcomes.
• Deal Orchestration: Coordinate partners, internal teams, and customer stakeholders to remove friction.
• Value Storytelling: Translate test results and attribution into clear ROI narratives and expansion paths.

• Net‑new ARR and win rate by segment (channel vs. direct).
• Pilot‑to‑program conversion and average deal size.
• Time‑to‑first measurable lift (response/conversion) after launch.
• Expansion within 2–3 quarters (additional programs, brands, or mail streams).

• Category‑proven print‑to‑digital platform with measurable outcomes and rapid time‑to‑value.
• Backed by Experiture’s broader omnichannel capabilities (email/SMS/automation) for future expansion.
• Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go‑lives.

Mid‑Senior level

Full‑time

Marketing Services and Technology, Information and Media