Email Operations Specialist

Reporting into the Digital Email Manager, within the Sherwin-Williams Global Architectural Marketing Division, the Email Operations Specialist will have a passion for email and providing cutting‑edge digital automation solutions by utilizing the newest technologies. This position will focus on Enterprise level ESP administration, collaboration with creative teams, email quality assurance, sending compelling email campaigns, A/B testing and analytics reporting.

The Email Operations Specialist will play an integral role as an email subject‑matter advisor to a multitude of cross‑functional teams such as digital, brand, creative, social, data, IT & agencies. Success will be achieved by building strong partnerships and providing best‑practice email solutions to iconic brands like Valspar, HGTV HOME by Sherwin‑Williams, Krylon, Minwax, Cabot, Dutch Boy, Dupli‑Color and Purdy.

Core Responsibilities

Thrives in a fast‑paced environment with frequent deadlines.

Proficient at creating new email marketing campaigns within the Global Architectural Marketing Division ESP. To include trigger campaigns, promos, newsletters, product launches and reengagement initiatives.

Assist in leading deployment of emails within marketing automation programs.

Strong aptitude for becoming an expert at configuring audiences and flows within Sherwin‑Williams Enterprise level ESP. This defines day, time of day and specific audience segments that emails will be sent out to.

Performing A/B testing and providing recommendations to the digital team, brands, agencies, and creative teams. The outcome of A/B testing will help us to optimize future emails and increase email performance.

Competence in mining email data from Sherwin‑Williams Enterprise level ESP, to provide brand teams with email performance metrics, such as deliverability rates, click through rates and unsubscribes, as well as partnering with Sherwin’s data team (DDX) to track post‑email journeys on Global Architectural Marketing websites.

Serve as the subject‑matter expert and deliver recommendations on email trends in order to help brand teams evolve touchpoints across the omni‑channel.

Work with creative agencies and internal creative teams to develop appropriate creative for emails and engagements that drive to  sites.

Providing support and troubleshooting to our clients (Global Architectural Marketing Brand Teams) to ensure they’re satisfied with the email services they’re receiving from the digital team.

POSITION REQUIREMENTS

FORMAL

EDUCATION:

Required:

Bachelor’s Degree in marketing

Preferred:

Familiarity with Outlook, Excel, and Power Point

Adobe suite knowledge

KNOWLEDGE &

EXPERIENCE:

Required:

2 years in Email Marketing

2 years experience with Marketing Automation Platforms/Marketing Communications

Exceptional verbal and written communication skills

Preferred:

Experience using email & automation marketing platforms

Ability to utilize Workfront and JIRA platforms in order to manage project tasks

General exposure to various digital disciplines including social media, SEO, and analytics

Familiarity with content strategy, process, creation, and publication

At Sherwin‑Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin‑Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people.

Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well‑being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

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