Manager, Marketing Technology

The Manager, Marketing Technology is pivotal to the Data-Driven eXperience (DDX) team, responsible for overseeing marketing technology/database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team.

These efforts will support Sherwin‑Williams in driving greater insights, personalization, engagement, and improved lead nurturing for all business‑to‑business market segments (Residential Repaint, New Residential, Commercial, Multi‑Family, Healthcare and Hospitality), as well as the direct‑to‑consumer market segment (Do It Yourself).

On an ongoing basis, the person in this role will lead the management of day‑to‑day DDX team operations – focused on integrations between our customer data platform, digital data source systems (ecommerce, proprietary customer applications, and custom solutions – such as our color chip ordering experience), our marketing data warehouse, and reporting environments. This role will facilitate extensions/integrations of additional digital data/data sources as appropriate, under the guidance of the Marketing Director, DDX.

This role will also facilitate requirements gathering, scoping, implementation, and ongoing management of the technical components of related marketing initiatives, such as quality checks of data sets, consulting on business rules and logic for integrations, and coordination of ad‑hoc data sizing requests. These efforts will support Sherwin‑Williams in driving greater insights, engagement and improved lead nurturing for all business‑to‑business market segments (Residential Repaint, New Residential, Commercial, Multi‑Family, Healthcare and Hospitality), as well as the direct‑to‑consumer market segment (Do It Yourself).

• Customer data strategy, architecture, infrastructure, and integration design and development.
• Provide insight and technology recommendations that result in solutions to critical business problems.
• Design, implement and document multi‑platform architectures with a focus on performance, flexibility, reliability, scalability, and identity resolution.
• Identify architectural risks and create plans to mitigate risks.
• Program scoping, development and implementation related to data integration, aggregation, availability, and processing to drive and enable actionable insights from complex data sets.
• Oversee the development of the database mapping and migration process of legacy data to new systems.
• Identify and resolve production and application issues by determining and pursuing best courses of action.
• Provide support to team members by responding to user questions, resolving issues, and troubleshooting.
• Monitor system performance by performing root cause analysis and integrating new features.
• Mar Tech application strategy, architecture, infrastructure, and integration design and development.
• Understand how data flows throughout the Mar Tech stack and why each element is chosen.
• Set up, integrate, and administer tools, ensuring the marketing team understands the setup and how it improves/automates processes.
• Plan future versions of the stack to accomplish business goals.
• Assess tools/vendors and lead efforts to ensure the right marketing problems are defined during assessment.
• Establish vendor relationships based on business needs and the Mar Tech landscape.
• Project management through intake, prioritization, enablement, and management; train, hire, and grow teams to meet Mar Tech needs.
• Day‑to‑day monitoring and operations of the marketing database and associated software and infrastructure.
• Ensure daily delivery and ingestion of all assigned relevant files/data integrations, monitoring for issues and optimization opportunities.
• Coordinate with internal IT resources and external agencies to troubleshoot data delivery issues.
• Ensure and approve access to the marketing database and tools for appropriate internal resources.
• Actively manage data…