Business Analytics Lead - Digital Marketing Journey Strategist

Business Analytics Lead - Digital Marketing Journey Strategist job at PNC Financial Services Group. Cleveland, OH.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC’s Digital Marketing organization, you will be based in Pittsburgh, PA or Cleveland, OH, and help partner in driving Adobe Experience Platform (AEP) initiatives, focusing on Adobe Journey Optimizer (AJO).

• Develop and own the customer journey strategy by mapping lifecycle touchpoints from awareness through retention.
• Use Adobe Journey Optimizer to design, launch, and optimize multi‑channel campaigns.
• Partner with analytics teams to use Customer Journey Analytics for measurement and insight generation.
• Leverage Adobe Real‑Time to define audience segments, activation logic and targeting criteria.
• Translate business goals into actionable journey frameworks and data requirements.
• Collaborate with creative, marketing and technology teams to align personalization strategy with campaign execution.
• Define success metrics, track performance, and present insights to stakeholders.
• Continuously identify opportunities for journey optimization and automation.
• Stay up to date with Adobe Experience Cloud capabilities and emerging technologies.
• Advocate for a customer‑first approach across marketing and customer experience teams.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data‑driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Conceptualizing, developing and continuously optimizing analytical solution for operations and executive management to enable data‑driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/license(s) needed to be successful in this position.

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data‑Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning

• Analytical Thinking
• Business Acumen
• Business Analytics
• Consulting
• Decision Making and Critical Thinking
• Effective Communications
• Emerging Technologies

Roles at this level typically require a university / college degree, with 5+ years of industry‑relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)