Marketer; Home Care

Title:
Marketer
-Home Care
Client:
Home Healthcare (Non Skilled)

Location:

Cleveland, OH area Salary: $65,000-$75,000

The Home Care Marketer will play a critical role in establishing a new home care agency’s presence in the Cleveland area. This role serves as the face of the organization, responsible for developing referral relationships, driving community engagement, and educating professionals and families about available services. This is a ground‑floor opportunity for a self‑starter who thrives on connection, growth, and making a meaningful impact.

Referral Source Development: Build and nurture strong relationships with hospitals, physicians, rehab centers, assisted living facilities, senior organizations, and other community partners. Conduct regular visits, sales calls, and follow‑ups to generate new referrals and maintain ongoing partnerships.

Strategic Marketing & Growth: Develop and execute comprehensive marketing and outreach plans to increase brand awareness and drive lead generation. Identify new business opportunities through market analysis, competitor research, and local community insights.

Community Outreach & Public Engagement: Represent the organization at health fairs, senior expos, community events, and professional networking meetings. Deliver presentations and educational sessions to healthcare professionals, families, and community groups.

Sales & Client Relations: Collaborate closely with the internal care team to ensure a smooth and responsive onboarding experience for new clients. Track referral activity, maintain CRM notes, and monitor marketing performance metrics.

Market Knowledge & Innovation: Stay up to date on industry trends, regulatory changes, and competitive offerings to identify opportunities for innovation and service enhancement.

• Proven experience in marketing, sales, or business development, preferably in home care, healthcare, or senior services.
• Strong networking, interpersonal, and relationship‑building abilities.
• Excellent communication, presentation, and public speaking skills.
• Self‑motivated, energetic, and results‑oriented; comfortable working independently in a start‑up environment.
• Proficiency in basic computer applications; experience with CRM systems is a plus.
• Empathetic, compassionate attitude and a genuine passion for serving seniors and families.
• Bachelor’s degree preferred.