Manager, Enrollment and Recruitment - Mandel School

POSITION OBJECTIVE

The Manager of Enrollment and Recruitment serves as a member of the Jack, Joseph and Morton Mandel School of Applied Social Sciences Admissions leadership team and is responsible for managing assigned student recruitment activities of the internationally recognized Master of Social Work (MSW), Master of Nonprofit Organizations (MNO), and Mandel School certification programs. As a member of the Admissions leadership team, the manager will engage in strategic discussions regarding the Mandel School's short- and long-term challenges and opportunities and execute recruitment-related initiatives.

This individual also will work with the Dean, and Associate Dean for Academic Affairs to establish and realize annual application and enrollment targets (quantitative and qualitative) for each area.

The manager will be a primary expert identifying ways to cultivate and grow interest for online and on-campus graduate programs. The manager will represent the Mandel School at selected national meetings and other events that offer the potential to raise awareness of the distinctiveness of Case Western Reserve University's MSW, MNO and certification programs. The manager will target gatherings that include individuals and entities with the influence and ability to advance program objectives such as growth in the number of highly qualified enrolled students.

The manager of enrollment and recruitment must have an unwavering commitment to Case Western Reserve University values of civility and the free exchange of ideas, civic and international engagement and appreciation for the distinct perspectives and talents of each individual, as well as a strong commitment to customer service and student success.

• Increase enrollment in all master's level and certificate programs of the Mandel School by fostering relationships with faculty and professional contacts at Bachelor of Social Work programs, partner institutions, and key industry partners.
• Independent event hosting both on‑ and off‑campus, virtually and in‑person, to serve as the official university representative.
• Lead and represent the Mandel School at national and regional events, conferences, recruiting fairs, open houses, webinars, and individual meetings to raise the programs’ national profile.
• Manage one of two recruitment assignments: on‑campus focus (weekly U.S. travel Sep‑Nov, lighter travel thereafter) or online focus (backup for fall travel schedule with occasional travel).
• Develop and maintain relationships with prospective students nationally and internationally, engage one‑on‑one, provide information, and connect prospects with faculty and student ambassadors.
• Develop and implement multi‑channel marketing and communication campaigns that raise awareness of the Mandel School’s programs, highlight distinctive qualities, and inspire applicant engagement; adjust messaging and target audiences for effectiveness.
• Execute and analyze communication strategies to maintain engagement with inquiries and prospects, and design communication plans for admitted and deposited students using email, direct mail, text, and phone campaigns.
• Plan strategies for identifying, cultivating, and enrolling top applicants through a multi‑channel approach including fairs, campus/classroom visits, and conferences.
• Develop and manage a creative, engaging, high‑impact social media strategy across Linked In, Tik Tok, Facebook, X, You Tube, Google, Instagram, etc., in collaboration with the University Marketing and Communications Manager, establishing metrics and KPIs.
• Leverage Slate to execute strategy, manage web‑based events, design webinars, and develop event templates to enhance user experience and impact enrollment.
• Develop admission presentations highlighting MSW and MNO programs’ unique qualities for prospective and admitted students and their families.
• Identify emerging strategic issues and develop long‑term plans for ongoing growth and development of the Mandel School.
• Provide data, guidance, and recommendations to move prospective students from interest to application to enrollment and advise on scholarship awards.
• Improve effectiveness of…