Director of Market Engagement

ROMTech is now looking for a Director of Market Engagement to lead the strategy and execution of our outbound engagement engine — managing a team of Market Engagement Specialists who serve as the front line of our growth efforts.

This role is responsible for building a world-class lead engagement and qualification motion, ensuring top-of-funnel leads are proactively contacted, nurtured, and converted into sales-ready opportunities for our commercial teams. You’ll be a strategic team builder, lead generating executive, and pipeline architect — sitting at the intersection of Marketing and Sales, with a direct line of impact on revenue.

• Own the outbound contact strategy across all target segments (providers, payers, health systems, partners)
• Design, test, and refine call/email/touchpoint sequences to maximize connect and conversion rates
• Define and continuously improve the “sales-ready” lead criteria in partnership with Sales Leadership
• Recruit, train, and manage a team of high-performing Market Engagement Specialists (SDRs)
• Set and track daily/weekly/monthly activity metrics: dials, connects, qualification rate, handoff success
• Provide coaching, call reviews, and playbook refinement to improve performance across the team
• Ensure MQLs are followed up with quickly and efficiently
• Monitor performance by channel and lead source
• Optimize lead flow processes and handoffs to Sales
• Partner closely with the Sales team to ensure smooth lead transitions and feedback loops
• Collaborate with Marketing to align messaging, personas, and campaign timing with outreach efforts
• Coordinate with Sales Ops / IT to ensure CRM hygiene, lead routing, and accurate reporting
• Own top-of-funnel KPIs and reporting dashboards (leads contacted, conversion %, time-to-engagement)
• Forecast SDR contribution to pipeline and adjust team size, territories, and cadences as needed
• Share insights with Marketing and Sales leadership to inform campaign strategy and targeting

• Volume of qualified sales-ready leads passed to Sales
• Lead-to-meeting conversion rate
• Time-to-first-touch after lead is generated
• SDR activity metrics (calls/day, talk time, connect rate, etc.)
• Sales acceptance rate of SDR-qualified leads
• % of pipeline influenced by Market Engagement team

• Proven leadership of SDR or inside sales teams in a B2B, healthcare, or tech-driven environment
• Deep understanding of outbound engagement tactics, CRM workflows, and lead qualification frameworks
• Strong coaching and performance management skills
• Ability to collaborate cross-functionally across Marketing, Sales, and Rev Ops
• Analytical mindset with the ability to use data to improve processes and output
• Proficient in AI tools and prompt engineering to enhance outreach personalization, list building, and call prep

• 5+ years of experience in Sales leadership or B2B Demand Gen roles
• Experience in medtech, SaaS, or healthcare marketing preferred

Familiarity with CRMs and sales enablement tools (e.g., Outreach, Sales Loft, Gong)