Social Media Manager

Job Summary:

The Social Media Manager will oversee our social media presence and drive audience engagement, brand awareness, and lead generation across all major platforms. The ideal candidate is a digital-savvy communicator who can craft compelling content, analyze trends, and manage our social media strategy to support business goals.

Duties/Responsibilities:

• Develop and execute a social media strategy across platforms (e.g., Instagram, Linked In, Facebook, X/Twitter, Tik Tok, You Tube).
• Create, schedule, and publish engaging content (graphics, videos, text) in line with brand voice and objectives.
• Manage social media calendars and ensure timely posting and consistency.
• Monitor, moderate, and respond to audience comments and messages in a timely and authentic manner.
• Track and analyze KPIs such as reach, engagement, conversions, and follower growth.
• Report on performance metrics and adjust strategies based on insights.
• Collaborate with marketing, design, product, and Eccom teams to align messaging.
• Stay updated on platform trends, algorithm changes, and social media best practices.
• Coordinate influencer partnerships, paid campaigns, and user-generated content initiatives when applicable.
• Other duties assigned:
• Assist with marketing tasks and other duties as needed to ensure the smooth operation of the marketing department.

Required Skills/Abilities:

· Excellent organizational and time-management skills.

· Strong leadership abilities and experience managing a team.

· Ability to manage multiple projects and tasks simultaneously.

· Proven experience as a Social Media Manager or similar role.

· Strong understanding of social media platforms and their respective audiences.

· Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, Later).

· Proficient in content creation tools (e.g., Canva, Adobe Creative Suite).

· Excellent copywriting and communication skills.

· Analytical mindset with experience in tracking performance and generating reports.

· Ability to multitask and work independently in a fast-paced environment.

Excellent problem-solving and decision-making ability.

· Strong communication and interpersonal skills.

· Strong communication and interpersonal skills to interact effectively with stakeholders and vendors.

· Problem-solving and decision-making abilities.

Education and Experience:

· Degree in Marketing, Communications, or related field preferred or equivalent experience.

· Experience with paid social media advertising (Meta Ads, Tik Tok Ads, etc.).

· Video editing or basic design experience.

· Knowledge of SEO and content marketing principles.

Physical Requirements:

• Ability to lift heavy items (up to 50 lbs.) and stand or move for long periods.
• Typically, it works indoors in a warehouse setting.
• The role requires physical labor, including lifting, bending, and standing for extended periods.
• Required to climb a ladder upwards 12 feet.
• Long periods of standing.

· Warehouse environment with exposure to varying temperatures and noise levels.

· Full-time, office-based role with occasional travel to various sites or facilities.

· Occasional evening and weekend work may be required, especially for emergencies or planned maintenance

Core Competencies:

· Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

· Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

· Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

· Organizing, Planning, and Prioritizing Work — Accomplishing specific goals with priority and organization

· Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members. Direct the hiring, training, or performance evaluations of the team.

· Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

· Coaching and…