Senior Performance Marketing Manager - Paid Search

About the Team / Role

We are seeking a Senior Performance Marketing Manager - Paid Search to own paid media strategy and performance across all brands and platforms.

This role will oversee our paid acquisition efforts across Google, Amazon, Target, Bing, and emerging PPC channels, while acting as a strategic lead and mentor to our existing Media Buying team. You will be responsible for driving performance outcomes, setting strategy, prioritizing testing, and ensuring best-in-class execution across platforms.

This role combines strategic ownership with hands-on execution. Especially in the early stages, you will work directly within ad platforms to deeply understand each brand, its audiences, bidding dynamics, and performance drivers. Over time, you will balance direct execution with oversight, ensuring high-quality strategy, optimization, and decision-making across all paid media efforts.

• Own paid media strategy across all brands and platforms, aligned to revenue, CAC, and growth targets
  
  Translate business goals into channel-level plans, budgets, and testing roadmaps
• Evaluate platform mix and expansion opportunities, including retail media and emerging channels
• Partner with Marketing Leadership on forecasting spend, expected returns, and scaling opportunities

• Actively build, optimize, and troubleshoot campaigns to drive results. Oversee and Manage new campaign launches, testing initiatives, and periods of rapid scaling
• Ensure campaigns are technically sound, well-structured, and aligned with internal best practices
• Maintain a strong understanding of how each brand’s unit economics, audience behavior, and lifecycle influence campaign strategy

• Develop a deep understanding of attribution models across platforms and how they impact performance interpretation and decision-making
  
  Navigate first-party tools, internal dashboards, and platform reporting to identify meaningful insights beyond surface-level metrics
  
  Evaluate and adjust bidding strategies on a per-brand, per-product basis, accounting for differences in margins, conversion behavior, and scaling constraints
• Identify data gaps or inconsistencies and work cross-functionally to improve measurement and reporting quality
• Act as strategic lead and mentor to the Media Buying team, providing guidance, feedback, and performance oversight
• Review campaign structures, optimizations, and testing plans to ensure quality and consistency
• Partner closely with creative teams, PODs, and brand stakeholders to align messaging, offers, and creative direction
• Collaborate with Supply Chain and Operations to align paid media strategy with inventory availability, production timelines, and key seasonal periods
• Adjust budget allocation and campaign emphasis to support sell-through of slow-moving or time-sensitive inventory while maintaining performance efficiency
• Establish clear processes, documentation, and best practices across paid media efforts

• Monitor performance across platforms, identifying trends, risks, and opportunities
  
  Lead experimentation and A/B testing inside of campaigns when necessary across audiences, ad text and creative, and bidding strategies
• Deliver clear, actionable performance reporting and recommendations to stakeholders

• 5+ years of experience in performance marketing or paid media, preferably in DTC e-commerce
• Strong understanding of how paid search can influence purchases on Amazon or other marketplaces, and the ability to factor this into performance evaluation and budget decisions
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and comfortable operating in a fast-paced environment
• Proven experience managing paid media across Google Ads and Amazon Ads, as well as other major platforms
• Prior experience managing or mentoring media buyers.
  
  Strong understanding of attribution concepts and platform-specific measurement limitations
• Experience working with first-party data sources and internal reporting tools to inform campaign strategy
• Advanced analytical skills; experience with Google Analytics and platform reporting is…