Business Development Growth Specialist - WA

Overview

About City Fertility. City Fertility (CFC) is one of Australia’s leading IVF and fertility service groups. We provide seamless care across the full fertility spectrum, ensuring the best possible chances of conception through rigorous protocols and science-based treatments. As a proud partner of the CHA IVF global network, we benefit from over 35 years of world-renowned expertise in reproductive medicine, enabling us to offer cutting-edge fertility care with a personal touch.

Position purpose:
As a Business Development Growth Specialist
, you will be at the forefront of expanding our reach and impact. Your mission is to drive patient acquisition, strengthen referral networks, and elevate our brand presence across WA. You will build authentic relationships with healthcare professionals, community organisations, and corporate partners, helping more people access world-class fertility care.

• Develop and implement state-based business development plans aligned with national growth objectives
• Identify and pursue new referral sources, market segments, and partnership opportunities
• Build and maintain strong relationships with referring clinicians, allied health professionals, and community organisations
• Represent City Fertility at professional conferences, networking events, and community forums as a brand ambassador
• Deliver targeted educational and engagement events for healthcare professionals and community audiences
• Monitor referral trends, conversion metrics, and campaign effectiveness; provide regular performance reports
• Collaborate with the State Operations Manager and clinical teams to align business development activities with operational capacity
• Ensure compliance with RTAC standards, NHMRC guidelines, privacy laws, and ethical marketing practices
• Utilise CRM systems to manage stakeholder engagement and maintain accurate data records
• Support implementation of corporate fertility benefit programs and workplace wellness initiatives
• Provide market intelligence and competitor analysis to inform strategic planning

• Minimum 5 years' experience in business development, sales, or marketing within healthcare or related sectors, with proven growth outcomes
• Exceptional relationship management and communication skills, demonstrating professionalism and empathy in stakeholder engagement
• Strong commercial acumen and strategic thinking, with ability to interpret data and market trends to drive decision-making
• Proficiency in CRM systems, Microsoft Office suite, and digital communication platforms
• Current driver’s license and the ability to travel regularly within the assigned state

At City Fertility, you’ll join a progressive, people-centred organisation that values innovation, integrity, and impact. We offer a flexible and supportive work environment, genuine opportunities for professional growth, and the chance to make a meaningful contribution to a growing healthcare group.

• Be part of a global network with cutting-edge fertility expertise
• Work in a collaborative, forward-thinking team that embraces innovation
• Make a real impact by helping people achieve their dream of parenthood

If you are passionate about healthcare growth and want to join a team that truly changes lives, we would love to hear from you. Click ‘Apply’ and submit your resume and cover letter (including contact details for two referees) today.

Alternatively, you can find all our opportunities at City Fertility Career Opportunities:

Please note that applications will be progressed as received.

City Fertility is proud to be an equal opportunity employer. We celebrate diversity in all its forms and are committed to fostering an inclusive workplace where everyone feels valued and empowered to contribute. Regardless of gender, age, ability, race, ethnicity, sexual orientation, gender identity, or religion, we welcome you to be part of our progressive and supportive team.

• An applicant must be legally entitled to work in Australia - successful candidates are required to provide proof of their right to work in Australia prior to commencement.
• Candidates applying for day procedure/hospital positions may be required to provide proof of specific immunisations and vaccinations.
• All personal information received will be stored, used and disclosed by us in accordance with our Privacy Policy.