Senior Director, Integrated Marketing

Senior Director, Integrated Marketing

Claremont McKenna College seeks an experienced marketing professional to showcase the work and mission of our nationally leading institution. The Senior Director, Integrated Marketing in the Office of Strategic Communications and Marketing will be an expert in marketing strategies, brand management, and the higher education environment with a passion for capturing the dynamics of college life, including the residential college experience, academic life within and outside the classroom, off-campus learning, admission, athletics, and advancement priorities.

Under the direction of the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing is responsible for development and implementation of the College's marketing efforts. The senior director plans strategies and deploys content in alignment with, and in support of, Claremont McKenna College's mission, goals, and priorities. The senior director is responsible for several marketing initiatives that will achieve defined objectives;

champion brand and mission consistency; develop marketing plans for College priorities; and serve as an in‑house marketing consultant for some administrative departments including Admission, Advancement, and Research Institutes, among others. The senior director serves on the Office of Strategic Communications and Marketing's senior leadership team along with the Associate Vice President and two Executive Directors.

• Ensure that all communications and marketing initiatives reflect CMC's singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.
• Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives.
• Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes.
• Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole.
• Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment.
• Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others.
• Build, maintain, and advance engaged audiences across the College's social media channels through exceptional application of digital marketing strategies.
• Maintain and advance CMC's brand identity, delivering work product and content that increases awareness throughout the College community of CMC's brand attributes and adheres to brand standards.
• Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning.
• Perform other essential duties and tasks specific to the position as may be assigned from time to time.

• Regular attendance, including work on call, sometimes for events during evenings and weekends.
• Ability to make independent judgments and offer recommendations on best strategies to Strategic Communications and Marketing leadership and other College leaders.
• Ability and desire to manage and mentor others.
• Ability to meet deadlines and manage fluctuating schedules.
• Ability to multitask.
• Ability to cultivate strong institutional knowledge and positive partnerships across campus.
• Ability to work with College leadership on high‑profile projects, sometimes with needed discretion.
• Ability to work with fundraisers and add creative value to advancement marketing projects.
• Ability to take and follow directions.
• Ability to work cooperatively with others, including guidance of Strategic Communications and Marketing staff members on written, digital, and visual assets.
• Ability to lead and actively participate in meetings across the team and College.
• Ability to…