Media Buyer - Meta Ads

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Applications without an English CV will not be considered.
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IQ Hiring Team to be considered for the position. Please send a 3-minute Loom video with subject line "Project Manager - Media Buying" covering the following topics to h
Tell us about yourself and your past experience specifically with Meta ads.
Tell us how you approach launching and scaling Meta campaigns.
Tell us about a Meta campaign you've managed — what worked, what didn't, and key learnings.
Company Description
Loan Mountain Capital is the fastest growing private lender in the Southeastern United States. We provide short-term real estate financing to investors, fix and flippers, and new home builders. Founded in partnership with our affiliate, Loan Ranger Capital - the largest private real estate lender in Texas with ~$400M under management - Loan Mountain Capital has quickly expanded that proven business model across the Southeast and established itself as a market leader.
We are dedicated to supporting the success of real estate investors by offering tailored financial solutions, cost-effective loan options, and exceptional customer service. With deep industry expertise and a borrower-first approach, we are building the premier private lending platform in the region.

Role Overview
This is a full-time, remote opportunity for a Project Manager – Media Buying (Meta) who understands paid acquisition strategy, Meta Ads workflows, creative testing, funnel performance, and data-driven optimization.
The ideal candidate is someone who can own Meta Ads end-to-end — from planning, launching, and scaling campaigns to directing creative assets and ensuring funnels convert. You should be comfortable moving between strategy and execution, making data-backed decisions, coordinating with creative teams, and jumping in to make quick edits when needed to keep campaigns moving.

Key Responsibilities
Paid Media Strategy & Execution
Own Meta Ads campaign planning, setup, execution, and daily optimization.
Build and scale ad sets, audiences, and budgets across cold, warm, and retargeting stages.
Implement structured creative and audience testing frameworks.
Monitor CPC, CTR, CPM, CVR, CPL, ROAS, and lead quality daily.
Identify winning creatives, angles, hooks, and offers based on data.
Prepare weekly performance reports and insights for leadership.
Manage the full paid media workflow across Meta (primary), and support additional channels as needed.
Creative Development for Paid Ads
Manage the creative pipeline to ensure designers, editors, and copywriters deliver on schedule.
Review ad creatives, thumbnails, social graphics, and marketing visuals for brand fit and performance potential.
Provide creative direction based on paid media data and audience behavior.
(Hands-on when needed) Jump into editing tools for simple edits, resizing, or rapid prototypes.
Understand what "good creative" looks like specifically for Meta Ads performance.
Video Production & Editing
Manage freelance/contract video editors to ensure quality and timely delivery.
Collaborate on video concepts and provide creative direction.
(Preferred) Hands-on video editing skills for ads and social campaigns.
Funnels & Landing Page
Build and maintain landing pages, funnels, and lead-gen flows in Click Funnels.
Review and QA funnel performance regularly (page speed, tracking, UX, conversion rate).
Coordinate assets needed for each funnel: graphics, video, copy, UGC, and layouts.
Test landing page variations and collaborate with the team to improve conversion rates.
Performance Analysis & Reporting
Track KPIs including CPM, CPC, CTR, landing-page conversion rate, CPL, ROAS, and LTV.
Build weekly reports highlighting insights and opportunities.
Translate data into clear creative and funnel recommendations.
Identify patterns in top-performing ad sets and use insights to scale winning assets.
Project Management
Manage timelines, calendars, and deliverables to keep campaigns on track.
Keep campaigns running smoothly by anticipating bottlenecks and resolving issues quickly.
Coordinate between founders, operations,…