New Business Director

Overview

Can you sell creativity? About This Job

We are looking for a high-energy inside sales/lead generation specialist that can think and operate strategically. Ideal candidate has sales, marketing and/or business development experience. We are a fun, hard-working, and passionate team with a 4.4 (out of
5) star rating on Glassdoor. RSW/US is the #1 outsourced lead generation/business development firm for marketing services organizations. Instead of hiring an inside salesperson, marketing agencies hire us. We opened our doors in 2005 and have had solid growth and profitability each year. In 2022, we will exceed $4M in revenue. This is not a telemarketing position, thus not looking for a smiler and dialer.

It is entirely inside sales. Looking to add a savvy communicator and stellar salesperson to our team that can pick up the phone, craft smart, convincing emails, use Linked In to connect with marketing-related prospects. This can be 100% remote, 100% in-office, or hybrid position.

Compensation Base salary range is $60k-$65k + quarterly bonuses + potential biannual tenure bonuses ranging from $1,700-$3,000 twice a year.

• Represent 4-5 non-competing agency accounts and prospect marketing contacts with the goal of setting meetings for the agencies that you represent.
• Use consultative selling, effective sales email writing, and the ability to research marketing challenges and translate those to selling efforts on behalf of your clients. Be passionate about seeing your clients succeed.
• Open doors with prospects and acquire first meetings; ensure there is a legitimate reason to meet. Do not schedule meetings without a real purpose.
• Work as a unique sales professional: 75% sales and 25% account management, with effective client communication on progress and account status.
• You do not have to find your own prospect leads — a team of list builders creates prospecting lists based on client criteria.
• You are selling services (often creative services) across multiple accounts to multiple audiences.
• A typical day involves representing 4-5 non-competing advertising/marketing service agencies, calling, emailing, and using Linked In to reach marketers that those agencies want to meet; you will appear to be part of the agency (including an email and voicemail in their agency).
• Your job is to set meetings for the agencies, prepare your client for those meetings, and assist in nurturing those relationships to close business.

• Key to the role is gaining a basic understanding of the categories your agency clients focus on (e.g., CPG, manufacturing, financial services, education), then relaying that understanding along with your clients expertise to prospects so they see a valid reason to meet.
• A good majority of clients have content (e.g., case studies, blog posts); where content exists, you should leverage it to craft emails and messaging that break through to the prospect. Generic, salesy templates do not lead to success.

• 5+ years in a sales role, preferably inside sales and preferably selling services
• Strong organizational skills
• Account Management Experience Preferred
• Agency experience and/or understanding of the agency world preferred
• Research skills (specifically Google searches, category-specific blogs, industry trade publications)