Account Based Marketing + Events Specialist – Enterprise Sales

We are seeking a Platform Sales & Account Based Marketing (ABM) and Events Analyst to drive highly targeted enterprise go-to-market execution across a defined portfolio of targeted accounts. This role sits within our Growth Marketing team and partners closely with Channel Leadership, Sales, and Growth Marketing to plan, orchestrate, and execute ABM programs and high-impact field and executive events that accelerate enterprise sales cycles.

This position is purpose-built for a highly organized, analytically driven operator who thrives in ABM campaign execution, event orchestration, and sales enablement operations. You will play a central role in ensuring priority enterprise accounts receive coordinated, personalized, multi-channel engagement, anchored by strategic ABM programs and tightly executed event experiences. Your work will directly influence pipeline creation, deal velocity, and enterprise revenue outcomes.

• Own the day-to-day execution of ABM programs for priority enterprise accounts, partnering with Growth Marketing and Sales to operationalize account-specific GTM strategies.
• Maintain and continuously refine target account lists, buying committees, and persona maps across enterprise firms.
• Design and coordinate multi-touch ABM campaigns, including executive outreach, personalized content delivery, curated event invitations, and sequenced engagement plays.
• Orchestrate account-specific campaign workflows across email, events, content, executive briefings, direct outreach, and field marketing motions.
• Track account engagement signals and intent data using Google Analytics, Deal Front and other tools, synthesizing insights into actionable recommendations for Sales to inform outreach strategy, sequencing, and deal planning.
• Produce account-level ABM reporting, including engagement metrics, opportunity influence, pipeline contribution, and campaign-to-revenue attribution.
• Ensure tight operational alignment between ABM activity, sales priorities, and active enterprise opportunities, reinforcing disciplined execution and measurable outcomes.

• Own the planning, coordination, and execution of field marketing, executive, and strategic account events in support of ABM and enterprise GTM objectives.
• Partner with Growth Marketing, Sales, and Channel leaders to design high-impact event strategies, including executive dinners, VIP round tables, roadshows, industry conferences, and proprietary hosted experiences.
• Manage end-to-end event execution, including:
  • Account targeting and invitation strategy
  • Registration and attendee management
  • Pre-event ABM orchestration
  • On-site logistics and coordination
  • Post-event follow-up campaigns and opportunity acceleration
• Ensure events are tightly integrated into ABM engagement plans, serving as core conversion points in enterprise buying journeys.
• Track and report event-driven pipeline, opportunity acceleration, and revenue impact, ensuring events are measured as strategic GTM investments, not tactical activities.
• Build scalable event playbooks, workflows, and best practices to support repeatable enterprise field marketing execution.
• Conduct deep account and market research to support ABM personalization, event targeting, and enterprise account planning.
• Maintain and operationalize account-aligned content libraries, including pitch decks, executive presentations, proposals, RFP materials, case studies, and event-specific assets.
• Partner with Marketing and Sales Enablement to ensure timely delivery of personalized, relevant materials aligned to buying stage, persona, and account strategy.
• Support enterprise deal teams with tailored account intelligence, campaign insights, and engagement recommendations to improve win rates and sales velocity.

• Assist with onboarding documentation and post-sale handoff to Implementation teams, Onboarding Teams and our Relationship Management team.
• Coordinate follow-ups on client requests, next steps, and deliverables.
• Support the creation and delivery of client communications, including follow-up emails, thank-you notes, and event invitations.
• Maintain accurate records of opportunities, contacts, and activity in the CRM system.
• Generate reports and dashboards to help monitor pipeline health, forecast accuracy, and sales productivity.
• Support data validation, ensuring client details, contract dates, and revenue timelines are up to date.
• Collaborate with marketing to optimize workflows and propose CRM improvements that elevate cross-functional efficiency across marketing, sales, and Rev Ops.
• Support Strategic Account Executives throughout the enterprise sales cycle, including account research, proposal development, contract coordination, and CRM administration.
• Track deal progress and next steps, manage CRM tasks, and ensure internal milestones across Legal, Compliance, Pricing, Product, and Implementation are completed on schedule.
• Prepare meeting materials, executive…