Sales Specialist, Senior Living

Location: Ashford of Mt. Washington (Cincinnati, OH)
Job Type: Full Time

Make a Difference—And Own Your Future

At Wallick Senior Living, our team understands that senior living is a calling. We care for and empower our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we foster a supportive and collaborative work environment where every employee-owner plays a vital role.

A Career with Wallick Senior Living Means…

• A unique approach to senior living: our associates power Wallick’s approach that goes beyond care to help residents live their best lives through meaningful activities, meals, and round-the-clock support.
• Pay-on-Demand: access your money as you earn it.
• Exceptional benefits: health, dental, and vision insurance effective within 2 weeks of starting; gym membership reimbursement, paid parental leave, 401(k), and more.
• Work-life balance: paid time off, including paid parental leave.
• Supportive culture and rewarding work: a team-oriented environment where associates make a meaningful impact by helping individuals maintain independence and quality of life.
• Resident stories that stay with you: residents and community stories created by you.
• Career growth: tuition reimbursement, training, professional development, and advancement opportunities.
• Employee-owned, resident-focused: as a 100% employee-owned company, daily work supports residents and contributes to your financial future.

The Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. This role ensures a seamless move-in experience and contributes to the community’s overall success.

• Achieve and Sustain Occupancy Goals
  • Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through lead generation, conversion, and retention.
• Lead Discovery and Tour Experiences
  • Conduct personalized discovery sessions and community tours for prospective residents and families, highlighting benefits and lifestyle.
  • Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance.
• Develop and Execute Marketing Plans
  • Create and implement quarterly marketing plans aligned with community goals and market trends.
• Coordinate Move-In Process
  • Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
  • Ensure model rooms are well-presented and reflect the community’s lifestyle and standards; ensure the resident room is ready for move-in and that names are on the room(s).
• Conduct Market Research and Competitive Analysis
  • Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Manage and Utilize CRM Effectively
  • Maintain accurate CRM records, document leads, interactions, and follow-ups; use CRM data to prioritize outreach and analyze conversion metrics.
• Participate in Daily Sales Huddles
  • Engage in daily huddles with the Executive Director to review pipeline activity and align priorities.
• Update Forecast Tracker
  • Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete Admissions Checklist and Paperwork
  • Ensure admissions documentation is completed accurately and on time; collaborate with the Business Office Manager, Director of Care, and other departments.
  • Coordinate with internal teams on logistics, services, and communications related to move-ins and ongoing engagement.
• Plan and Host Marketing Events
  • Organize and execute events that promote the community, engage prospects, and strengthen referral relationships.
• Conduct External Business Development
  • Build relationships with local healthcare providers and referral sources to drive external lead generation and visibility; represent the community at local events and networking opportunities.
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