National Account Manager - Kroger
Listed on 2026-01-12
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Sales
Business Development, Sales Representative, Sales Manager, Sales Development Rep/SDR -
Business
Business Development
Why work at HARIBO? The original and iconic Goldbears, created in 1922, have delighted kids and grown-ups for over 100 years! Our associates are our most valuable asset. At HARIBO of America we are committed to a comprehensive benefit program that helps our employee stay healthy, feel secure, and maintain a positive work life balance. We provide fully paid health insurance premiums and generous HSA contribution, 11 paid Holiday plus Paid Time Off/PTO, competitive 401(k), tuition reimbursement, and more.
Additionally, we offer community involvement opportunities and career growth opportunities.
We are the world's #1 gummi candy manufacturer. It's a great time to join our growing organization and help spread "Childlike Happiness" (one of our core values) to consumers across the United States.
National Account Manager –
Kroger on our Grocery & Food channel is responsible for directly managing and growing strategic partnerships between HARIBO of America and Kroger corporate, and it’s subsidiaries, nationwide across the United States.
National Account Manager –
Kroger will achieve and/or exceed sales goals and KPIs by successfully partnering with internal and external stakeholders to achieve mutual goals.
This is a remote, field based position. The National Account Manager candidate will have 5+ years of strategic account sales and business development experience specifically in the CPG - Consumer Packaged Goods industry with deep expertise of the Kroger business and extensive experience calling on Kroger corporate. Additionally, the ideal candidate will have a Bachelor's Degree, a strong focus in fact-based selling using data and analytics, prior experience managing national accounts, and have the ability to travel, nationwide, 40% of the time as needed.
Responsibilities- Develop and execute strategies and plans that meet assigned sales and market share goals for assigned Kroger and it’s subsidiaries nationwide
- Consistently achieve sales and profitability goals
- Execute consumer and shopper driven strategies
- Develop accurate rolling sales forecasts, partner with HARIBO's Supply Chain teams to minimize out-of-stocks
- Work cross-functionally with internal stakeholders including Trade Marketing, Sales Finance, Demand Planning, Supply Chain, Category Management, and Finance
- Leverage HARIBO product mix to drive profitability and meet customer and shopper targets
- Conduct headquarter calls at corporate offices of assigned customer/retail chains
- Create and execute joint business plans
- Utilize data to develop accurate sales forecasts and use data to drive sales growth opportunities
- 5+ years of strategic sales experience specifically within the CPG - Consumer Packaged Goods industry
- Bachelor's Degree
- Prior experience managing National Accounts
- Prior experience with headquarters calls
- Working knowledge of customer and syndicated data tools (IRI, Circana, Nielsen, etc)
- 2+ years of experience utilizing customer sales and/or syndicated data tools such as IRI, Circana, Nielsen, etc.
- Located within a reasonable commutable distance to a major airport
- This is a remote, field based position that requires the ability to travel 40% of the time, as needed, nationwide with overnight stays
- 7+ years of sales/business development, category management, or related experience in the consumer goods industry, ideally fast-moving consumer packaged goods
- Prior experience calling on/selling into the Food and/or Grocery channel of customers to
- Extensive experience calling on/selling into Kroger corporate HQ in Cinncinnatti, Ohio
- Currently reside in greater Cinncinnatti, Ohio metropolitan area is preferred (not required) due to geographic location of Kroger HQ
- Candy, Confectionary, or Salty Snacks experience
Target Hiring Pay Range: $135,000 - $155,000 annually
This pay range represents the min/max target annual base salary range HARIBO of America, Inc. may pay for this position at the time of this posting. Please note, a candidate’s offered annual salary will be determined by a variety of factors, including but not limited to, the candidate's relevant education, experience, qualifications,…
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