Marketing Specialist, UC College-Conservatory of Music

Compensation and Benefits

Current UC employees must apply internally via Success Factors.

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a dynamic physical setting. The New York Times has called it “the most ambitious campus design program in the country.” UC’s momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co‑op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference.

The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, the next is all of us. Learn more .

UC is a mission‑driven organization committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

Provide support for the University of Cincinnati College‑Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily develop, implement, and revise marketing campaigns and materials to support CCM’s academic offerings and public performances. It will develop content, manage, and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.

• Plan, manage, and track advertising placements and ad campaign performance for CCM’s academic offerings and public performances.
• Monitor and evaluate campaign performances, recommend changes as needed, and compile and report marketing data after campaigns.
• Conduct market research and generate leads to optimize performance.
• Work with CCM’s Box Office leadership to institute audience feedback surveys, analyze results, and recommend marketing optimizations to improve ticket sales.
• Manage and assess college’s analytics, utilizing and reporting data to guide marketing and communication initiatives; develop customer and department profiles based on data analyses.
• Provide recommendations on campaign‑specific ad spend budgets to CCM’s Director of Marketing and Communications.
• Create and maintain social media content, including organic and boosted/paid campaigns; analyze engagement metrics to optimize content and experience across platforms.
• Create targeted eblasts and e‑newsletters.
• Assist with brand storytelling, web content management, and promotional efforts as needed.
• Follow all appropriate university purchasing procedures when making ad buys, coordinate bidding processes, ensure activities stay within budget, complete expense reporting, and recommend cost‑containment proposals where applicable.
• Perform related duties based on departmental need; this job description may change at any time.

Bachelor’s Degree. Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements.

One (1) year of experience in development and implementation of marketing and/or advertising plans.

• Experience with Adobe Experience Manager
• Experience with Google Ads and Google Analytics
• Experience with Meta/Facebook Ads Manager, Tik Tok Ads Manager and other social media advertising platforms
• Experience with Constant Contact or similar email marketing platforms
• Experience with SAP Concur Expense Management Software, or similar expense reporting programs
• Knowledge of Adobe Creative Suite software
• Understanding of Web Content Accessibility Guidelines (WCAG)
• Proficiency with SEO tools
• Familiarity with AP Style
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong…