Director, B2B & Corporate Marketing

Lend Key is a pioneer in digital network lending, empowering more than 400 credit unions and community banks nationwide. With over $8 billion in originated loans and $3.4 billion in serviced assets, we provide an integrated platform combining technology, operations, compliance, and capital markets access to help financial institutions compete in the digital age.

Job Type: Full-time

• Drive B2B Demand Generation & Pipeline Growth:
  Develop and execute Lend Key's B2B marketing strategy to generate qualified lender pipeline and support revenue growth. Lead integrated campaigns across digital channels, industry media, webinars, thought leadership, email programs, and co‑marketing partnerships. Partner closely with Sales and Account Management to ensure strong lead quality, pipeline progression, and alignment with growth priorities.
• Build a Metrics‑Driven Marketing Engine:
  Establish a performance‑focused marketing function grounded in measurable outcomes. Define and track key funnel metrics, measure campaign effectiveness, and deliver executive‑level reporting on marketing impact and ROI. Continuously refine messaging, channels, and investments based on data and testing.
• Own Corporate Brand & Market Positioning:
  Define and elevate Lend Key’s brand narrative across the credit union, fintech, and capital markets ecosystem. Ensure consistent messaging across all channels — including website, conferences, sales materials, press coverage, and digital campaigns — while clearly communicating Lend Key’s differentiated network lending model.
• Lead PR, Thought Leadership & Industry Presence:
  Manage corporate PR, media relationships, and executive thought leadership initiatives. Secure speaking opportunities, oversee industry awards and podcast strategy, and ensure a polished, strategic presence at conferences and events that supports brand visibility and pipeline generation.
• Enable Sales & Revenue Teams:
  Equip Sales and Account Management with compelling lender‑focused content including case studies, collateral, and thought leadership. Maintain strong cross‑functional alignment to ensure marketing efforts directly support revenue growth.
• Lead & Develop the Marketing Team:
  Lead and develop the marketing team while managing external agency partners as needed. Establish clear priorities, accountability, and execution standards while fostering a collaborative, high‑performance culture aligned with Lend Key’s values.

• 8+ years of B2B marketing experience within financial services or fintech, ideally supporting lending solutions.
• Proven success building demand generation programs that drive measurable pipeline and revenue outcomes.
• Strong analytical mindset with experience defining KPIs, measuring marketing performance, and optimizing investment decisions.
• Experience leading brand positioning, PR, and industry visibility initiatives.
• Ability to translate complex financial or technical products into clear, compelling messaging.
• Experience managing and developing marketing teams and working cross‑functionally with revenue organizations.
• Strong communication skills, executive presence, and organizational discipline.
• Experience managing agencies, vendors, and marketing technology partners.

• Strategic in thinking and disciplined in execution.
• Comfortable operating in performance‑driven environments with accountability to measurable outcomes.
• Able to balance long‑term brand building with near‑term pipeline generation.
• Confident engaging in executive‑level discussions around marketing performance and ROI.
• Energized by elevating industry presence while driving business growth.

• Truthful – act with honesty and integrity
• Helpful – support teammates, clients, and customers
• Present – engaged, accountable, and committed
• Driven – motivated to make a meaningful impact
• Diligent – thoughtful, detail‑oriented, and reliable

• Play a key role in shaping the market presence of a national fintech platform serving credit unions and community banks
• Work closely with executive leadership on strategic growth initiatives
• Help expand access to modern lending solutions for community financial…