Marketing Manager; Demand Generation

What You’ll Do:

• Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs.
• Identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Advertising (Paid, Social, and third-party), Webinars, Social Media, and Events.
• Forecast, measure, analyze and report on impact of programs.
• Develop, manage, and execute organic growth, SEO, and paid search strategies to drive qualified traffic, improve conversion rates, and maximize ROI across digital channels.
• Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle.
• Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Plan and execute third party media plans that may include advertising, webinars, content marketing, etc.
• Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs)
• Execute email campaigns using Hub Spot including list creation, email copy & setup and tracking.
• Test and optimize the performance of marketing channels (Website, Webinars, Email Marketing, Landing Pages, Outreach Sequences, Advertising, Events, etc.)
• Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)
• Other duties as assigned.

• Minimum of 3 years of experience in Demand Generation marketing
• Bachelor’s degree in marketing or related field preferred
• Experience with marketing and CRM technologies such as Salesforce, Hub Spot, GoTo Webinar and Outreach
• Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices
• Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns
• Experience with SEO, organic website growth, and Paid Search preferred
• Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality
• Prior experience understanding campaign performance and recommending appropriate improvements. Previous experience optimizing SEO strategies to drive incremental growth
• Proven ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams
• Consistent track record of excellence and driving change in prior work environments
• Ability to work on multiple projects concurrently
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive results
• This is a hybrid role at our Cincinnati, OH location

• Friendly, open, and casual work environment
• Comprehensive, quality benefits package effective first of the month following your date of hire
• Tuition Reimbursement Program
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Company social events
• Philanthropic opportunities

• Teamwork - Above all, we’re a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.
• Customers First - Our customers’ success is our success. They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.
• Make a Difference - It’s not a job, it’s a calling. We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.
• Inclusiveness - Uniqueness is powerful. We support an environment of respect, belonging, and community that promotes a variety of perspectives and crucial conversations, leading to better outcomes.
• Act Now - We act with urgency. The best time to get something important done is now. We don’t wait and let perfection be the enemy of good.
• Curiosity - We love a good challenge. We’re…