Product Marketing Manager; SaaS - SurePayroll

Product Marketing Manager (SaaS) - Sure Payroll role at Paychex

Cincinnati, OH

Product Marketing is a highly cross‑functional role that will partner closely with Product and Engineering, Marketing, Sales, Customer Success, Implementation, and Learning across the product lifecycle, from market testing and commercialization to launch, to growing product and service adoption and advocacy. The Product Marketing Manager will serve as the positioning and messaging strategist for assigned product and service initiatives within the product life cycle.

The role requires collaboration, customer‑centricity, organization, and attention to detail, and the ability to act as the subject‑matter expert responsible for translating product and service capabilities into compelling value propositions and pulling through strategic GTM communications.

• Develop and execute GTM positioning, messaging, and enablement materials for key Paychex products and services initiatives. Partner with cross‑functional stakeholders to ensure smooth and effective rollouts.
• Curate strategic and effective communications and communication plans.
• Leverage insights and feedback from early adopters or controlled initiatives to refine product and service positioning and messaging as well as inform the product and service roadmap and strategy.
• Collaborate on strategies for product awareness, product training, and product adoption trainings or webinars – both internal and external.
• Oversee product update communications and strategy for assigned product and service initiatives.

• Bachelor’s Degree in Business Administration, Marketing, Communications, or related field – required.
• 5 years of experience in marketing B2C or B2B brands in a fast‑paced, agile environment.
• 4 years of experience in a product‑marketing role involving responsibility for development of audience segmentation, insights, and GTM strategy.

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $97,500.00 per year – $ per year annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in our products and services and continually improve our processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.
• Treat each other with respect and dignity.

• We value your well‑being:
  We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time:
  From paid time off to company holidays, culture days, and comprehensive work‑life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development:
  Our award‑winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective:
  Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities:
  We offer paid time off for volunteerism and promote many company‑wide and local initiatives that benefit organizations you care about.

Note:

The benefits described apply to full‑time employees. Benefits for part‑time, contract, and intern roles may vary.

Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you’re passionate about the role but don’t check every box, we still encourage you to apply. You might be the right fit – either for this position or another opportunity with us.

Paychex is an equal‑opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.