Senior Program Director

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

VML is seeking a Senior Program Director over Retail Management Services to lead project management execution across our RMS operating model. This role is responsible for ensuring that strategy translates into structured, coordinated, and on-time execution across Amazon, Walmart, and cross-retail retailer coverage. The Senior Program Director orchestrates execution across commerce operations, content readiness, retail media coordination, and client teams. The ideal candidate brings strong experience in retail or eCommerce operational environments, with the ability to manage cross-functional teams, maintain delivery rigor, and proactively identify and resolve risks across complex retailer ecosystems.

Our Commerce practice helps brands win across marketplaces, retail media networks, and digital shelf environments. As retailers increasingly operate as both merchants and media platforms, our teams connect retail fundamentals, digital shelf performance, and retail media activation to drive measurable commercial outcomes. VML is expanding its Retail Management Services (RMS) capability to support enterprise clients across Amazon, Walmart, grocery, drug, and other retail ecosystems.

Program Leadership | Lead execution discipline across all Retail Management Services retailers. Ensure RMS strategies translate into structured delivery plans and operational execution. Coordinate delivery across Amazon, Walmart, and cross-retailer work streams.

Program Planning & Workback Management | Build and maintain retailer-level workback plans for RMS initiatives. Map dependencies across retail operations, content, media, and client teams. Ensure alignment on timelines, deliverables, and execution priorities.

Collaborate Cross-Functionally | Manage operational handoffs between Retail Services teams, WPP Media, and client teams. Coordinate execution across platform specialists, content teams, analytics, and retail media partners. Ensure launch readiness for initiatives including product launches, promotional events, and retail updates.

Communicate & Risk Manage | Run weekly execution cadences and status forums across RMS teams. Maintain a clear execution rhythm across retailers and cross-functional partners. Ensure stakeholders remain aligned on priorities, timelines, and performance signals. Identify execution risks related to timelines, retailer systems, or operational dependencies. Escalate issues proactively and ensure timely resolution. Maintain a single source of truth for delivery trackers, status documentation, and program updates.

• A builder | Entrepreneurial attitude coupled with a strong business acumen. Ability and appetite to bring people together. Innate…