Vice President, Head of Digital Platforms & Enablement

Job Description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.

A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at all from Day One. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Develop and Implement a Comprehensive Digital & Growth Marketing Strategy

Define and execute a data-driven marketing strategy that aligns with the company's overall business objectives and drives measurable growth and customer engagement across all owned and paid channels. This includes corporate websites, resource centers, landing pages, social media, and integrated paid media campaigns.

Oversee Digital Channel Optimization and Content Creation

Lead the optimization of all owned digital properties to ensure a seamless user experience, strong SEO performance, and effective lead generation. Manage content creation, technical SEO, conversion rate optimization, and multivariate/A/B testing.

Drive Marketing Operations and Lead Lifecycle Management

Define and maintain lead lifecycle stages and processes. Oversee campaign operations including build, QA, and deployment. Manage routing rules and SLAs with Sales Operations, and optimize processes for efficiency and scalability. Ensure effective budget management across initiatives.

Lead Paid Media and Agency Management

Develop integrated media strategy and planning to align with business priorities. Oversee performance activation and optimization across paid channels (search, social, programmatic, video/CTV, display, retargeting). Maintain a test-and-learn roadmap and manage agency relationships for accountability, quality, and cost efficiency.

Monitor, Analyze, and Report on Performance

Develop and maintain dashboards for pipeline, campaign performance, and ROI. Implement attribution models to measure marketing impact. Deliver insights for quarterly business reviews and budget decisions, partnering with Martech, Finance, and Sales Ops for unified reporting.

Ensure Data Governance and Compliance

Maintain data quality standards across marketing systems. Ensure compliance with privacy regulations and consent frameworks. Manage identity resolution and audience segmentation in CRM, and define taxonomy for campaigns, UTMs, and reporting.

Stay Ahead of Industry Trends

Maintain a deep understanding of the latest digital marketing trends, technologies, and best practices, particularly within B2B and payments landscapes.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• 12+ years of experience in digital marketing leadership roles with proven ability to deliver results
• Expertise in managing owned and paid media, marketing operations, and analytics
• Strong organizational, interpersonal, and team-building skills
• Excellent verbal, written, and presentation skills
• Ability to manage multiple projects on time and on budget
• Familiarity with marketing technology platforms (e.g., CRM systems)
• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Equal Opportunity Employer

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

Pay Range

$ - $

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