Director of Photography; Cinematographer

Job Description

Co‑Ho (Content House) is the internal advertising agency/production studio inside the Personal Care division within P&G. Co‑Ho is seeking a Director of Photography to own the visual craft of social content for P&G's Beauty and Personal Care brands. This is about making products look irresistible on social platforms where attention spans are measured in milliseconds.

CINCINNATI GENERAL OFFICES

• Own the cinematography for all social content produced in COHO's studio.
• Light and shoot product‑focused content optimized for social platforms (Instagram, Tik Tok, Meta, Pinterest, You Tube Shorts).
• Execute product hero shots, beauty application content, texture close‑ups, and lifestyle moments that drive engagement.
• Create lighting setups that make personal care products look premium, aspirational, and thumb‑stopping.
• Deliver production‑ready footage to post‑production teams for editing and finishing.
• Understand social platform specs, aspect ratios, and visual trends—and shoot accordingly.
• Move fast without sacrificing quality: set up, shoot, and deliver at the speed social demands.
• Lead cinematography for influencer content and talent‑driven social assets.
• Direct beauty application shots: skincare routines, hair care tutorials, body care demos, product application.
• Create intimate, authentic visual content that feels native to social platforms, not overproduced or staged.
• Light and shoot talent in ways that make both the person and the product look beautiful.
• Collaborate with creators and talent to capture content that feels genuine while maintaining brand quality standards.
• Design and manage lighting setups optimized for beauty and personal care products.
• Build repeatable lighting systems that can be quickly adapted for different products, formats, and campaign needs.
• Collaborate on tabletop virtual production setups as COHO expands into LED volume‑based product shoots.
• Master the nuances of shooting translucent liquids, reflective packaging, product textures, and skin tones.
• Ensure visual consistency across content while allowing for creative variation.
• Maintain and organize studio equipment, lighting rigs, and camera packages.
• Stay ahead of visual trends on social platforms and evolve COHO's aesthetic accordingly.

• Social Cinematographer: you understand that beautiful cinematography has to work on a 9:16 phone screen. You think in social formats, not just frames.
• Product Beauty Obsessed: you have a specific eye for making products look beautiful—aspirational product beauty that makes people want to buy. You know how to make a bottle glow, capture texture in a way that feels premium, and shoot product in motion that stops the scroll.
• Technically Versatile: you're comfortable operating professional cinema cameras, DSLRs, gimbals, sliders, and building lighting setups from scratch. You know your gear inside and out.
• Lighting Expert: you are a master with light—you understand how to shape it, diffuse it, bounce it, and use it to make products and people look their best. You know the difference between lighting a cream and lighting a solid stick product.
• Social‑Native: you follow the best visual creators on Instagram and Tik Tok. You study what's working. You understand pacing, composition, and the unspoken visual language of social platforms.
• Fast & Efficient: you can move quickly without cutting corners. You set up fast, shoot efficiently, and deliver on tight timelines. You don't need a 12‑hour day to get great content.
• Collaborative Creator: you shoot with post‑production in mind, delivering clean, well‑organized footage that editors and VFX artists can work with seamlessly. You understand how your work fits into the larger content pipeline.
• Product‑First Mindset: your passion is making products look beautiful for social platforms—that's the craft you care about and want to master.
• Virtual Production Experience (Bonus): experience with tabletop virtual production or LED volume workflows is a plus, but not required.

• High‑Impact Work: your content will reach millions of people across some of the world's most recognized beauty and personal care…