Event Production Director, Brand

POSITION DESCRIPTION

We are Cultural Wondermakers, founded on the premise that as the world continues to become more transactional, wonder has become a radical act. At AGAR, we merge experiential marketing, retail innovation, hospitality, and public art to transform the everyday into an opportunity for wonder.

AGAR is also the red substance in a petri dish that’s used to grow culture. AGAR has been growing culture through experiences since 2008.

AGAR is seeking an Experiential Event Production Director with 10+ years experience in execution of all key aspects of experiential event production, brand activation, client services and event marketing. The Production Director will produce unique brand experiences from end-to-end that generate consumer loyalty and client retention. Experiences can range from fabricated tradeshow or festival build-outs, product samplings, mobile tours, interactive/digital activations, corporate meetings, art installations and many other large or small-scale events.

This role requires a deep understanding of fabrication processes and hands-on experience collaborating with fabrication vendors to ensure all build-outs meet creative intent, technical requirements, budgets, and client expectations. The candidate will lead production team members and drive executional excellence through effective leadership.

WithAR’s fast-paced business growing and ever changing, the candidate must be a self-starter who thrives as part of a collaborative team, is able to prioritize multiple projects and nimbly and efficiently manages deadlines. The candidate will play a pivotal role in shaping the overall experience, taking full ownership of identifying all logistical, creative, and technical elements required for execution. They must be highly resourceful and serve as a clear, consistent communicator, keeping both internal teams and clients informed of project status and ensuring alignment every step of the way.

• Partner closely with creative, strategy, operations and account teams to develop compelling, feasible concepts and contributing production expertise to pitches, scopes of work, and proposals,
• Own the execution of brand experiences from end-to-end by developing executional plans, budgets, sourcing lists, graphic needs and production schedules to fulfill project deliverables.
• Oversee onsite event execution, managing load-in/load-out, team coordination, and real-time problem solving to ensure a seamless guest and client experience.
• Champion a culture of collaboration, accountability, and excellence within the production team, providing mentorship and professional development.
• Source, manage and negotiate with third-party vendors including fabricators, AV teams, venues, printers, and other event partners. Ensure they meet criteria and quality standards as outlined in shop drawings or renderings.
• Support client service teams as production point of contact for clients, guiding relationships with key stakeholders, managing expectations, and driving long-term trust and partnership.
• Elevate production standards and process innovation, continuously refining workflows and tools to improve efficiency and scalability.
• Contribute to post-event debriefs and recap processes, capturing insights, vendor performance, and budget reconciliation to inform future programs and continuous improvement.
• Own risk management protocols, proactively assessing potential issues and implementing mitigation plans across all phases of production.
• Stay ahead of industry trends, identifying new technologies, formats, and vendors to keep experiences innovative and culturally relevant.
• Represent AGAR’s vision, mission, guiding principles, and core values. Embody AGAR’s quick and nimble way of executing work and knowing when there is a sense of urgency to meet client and project needs.
• Participate in and contribute to company workshops, thought leadership opportunities and company-owned events.

• BS/BA in Marketing, Communications, PR or related field.
• 10+ years of experience in Experiential Marketing and Production.
• Ability to work weekends and travel.
• Significant experience with executing…