Director Strategic Partnerships; P1913 Cincinnati, OH; Chicago, IL

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer‑centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us °!

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Cincinnati, OH;
Chicago, IL

°, people are the key to everything. We are dedicated to always doing what’s right and never compromising on our values. That’s why we have created a culture where every opinion is respected, and contrary thinking is encouraged. Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie and sense of fun.

We work hard and we play just as hard. That’s why we engage in a range of official and unofficial activities to get together, serve the community, and have fun. We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry‑changing, brain‑stimulating work.

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first‑party purchase data to make brand advertising more addressable, actionable, and accountable. Launched four years ago, we have activated campaigns for over 1300 brands. Our vision is to become the preferred media company for advertisers by making media more addressable, actionable, and accountable, increasing the effectiveness of investment dollars.

We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

As Director of Strategic Partnerships, you will develop strategic partnerships and business development relationships to drive growth, in collaboration with business leaders and cross‑functional teams throughout Kroger. This role includes initiating relationships with potential partners, assessing business opportunities, and driving the agreements, integrations, and executions necessary to maximize partnership value. Expanding the capabilities of Kroger Precision Marketing via partnerships while simultaneously driving revenue and profit will be key metrics in the role.

Key activities include evaluating opportunities, negotiating favorable business terms, and onboarding new partners. The role will collaborate extensively with internal organizations including product strategy, data science, privacy, legal and finance. The ideal candidate will enjoy an entrepreneurial and rapidly shifting environment. We are looking for someone who will roll‑up their sleeves and thrive on having a significant impact and building new capabilities through partnerships and innovation.

• Identify, evaluate, negotiate, and manage key strategic partnerships to drive growth – relationships that enhance our products and inventory channels, with a particular focus on Media, Insights and Incentives.
• Determine which types of partners to pursue given strategic priorities, source potential partners through broad landscaping, lead the development of a joint business case and value proposition for new partner development, including potential investment theses.
• Understand and communicate KPM’s value proposition to potential partners.
• Lead negotiations and contracting to drive optimal relationship structure for partnerships in conjunction with business leaders, Product Strategy, Legal, Finance, and other internal stakeholders.
• Focus on laying the foundation for large, long‑term strategic programs while still recognizing and supporting near‑term revenue opportunities.
• Provide an…