Category Analyst

Overview

The Category Analyst will be responsible for collection of data from multiple sources (Circana, Nielsen, Shopper Data, wholesale shipment data, etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The main focus is to turn data into actionable insights to drive strategy and volume for assigned accounts.

• Provide Category Management Insight to key customers by leading the dialogue with a focus on category growth opportunities and broader beverage insights.
• Create, develop and deliver regular category analyses, plans and strategies with retail partners.
• Turn insights into actions; leverage and integrate data from multiple sources to create impactful selling stories that identify risks, opportunities, and performance gaps.
• Strategically develop customer Category Management business plans that align with the customers’ overall business goals.
• Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
• Implement solutions; track, measure, and communicate results.
• Mine consumer/shopper data to develop insights and identify opportunities.
• Perform post-program results analyses.
• Maintain and manage databases, reports, and applications.
• Provide analytical support with accompanying insights in the creation of Category Initiatives.
• Establish and maintain a partnership with Channel Sales Leaders and Retail Partners during the development of strategic plans for Category Management within the channel or specific customer team.
• Utilize a variety of Category Management tools on special projects with a focus on increasing productivity for the channel.
• Provide support to assigned sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
• Coordinate efforts and communications with internal stakeholders to ensure all information and analytical requirements are met.
• Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
• Assist account teams on system applications, data access and application, and requests for information.
• Build and leverage relationships with all Headquarter Category teams to share best practices and resources.
• Establish best practice reporting, and assume responsibility for report updates, both weekly and monthly.
• Generate reports with syndicated and internal sales sources to support Red Bull’s Category Development strategy.

• Minimum 3-5 years related work experience required.
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends.
• Knowledge of syndicated data (IRI, Nielsen, etc.).
• Customer facing experience.
• Strong history of creating fact-based selling stories, and the ability to integrate multiple tools to solve problems.
• Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers.
• Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding.
• Bachelor’s degree preferred.
• Must be fluent in English; additional language skills are an advantage.

• Travel 10-20%
• Permanent
• Benefits eligible

Cincinnati Ohio, United States

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.